Fremantle, Allen Media Group, and Spanglish Movies, among others, are collaborating to address audience fragmentation through cross-publisher data cooperation.
LOS ANGELES, Jan. 3, 2025 — ElementalTV, a leader in CTV advertising technology, announces the launch of the 1Audience Alliance (1AA), a collaborative framework addressing CTV publishers’ challenges: scaling operations, unifying fragmented data, and boosting buyer engagement. By aligning publishers’ inventory, data, and marketing, 1AA creates a commercially focused ecosystem maximizing revenue and improving audience insights, while maintaining transparency and control.
The Power of Collaboration
The 1Audience Alliance centers on three key elements that redefine how CTV publishers scale inventory, enhance audience understanding, and increase visibility:
- Inventory Collaboration: 1AA transforms fragmented viewership into unified, high-value audience groups. This ensures advertisers reach their target audience while publishers retain control over their inventory and revenue.
- Data Collaboration: Secure, privacy-respecting data sharing allows publishers to combine anonymized data for better segmentation and modeling. This cross-publisher intelligence reveals new audience opportunities, helping publishers understand viewers and meet advertiser needs.
- Marketing Collaboration: To boost publisher visibility, 1AA offers joint marketing campaigns, agency spotlights, and exclusive industry event participation. These initiatives position members as CTV leaders, connecting them directly with buyers.
1Audience Alliance launches with several notable publishers, including , , , , , , , , , and , among others. Offering diverse content—from global entertainment to culturally specific programming—these publishers bring scale, data, and audience depth to 1AA. They demonstrate the collaborative potential to create opportunities for advertisers and elevate independent publishers in the CTV market.
, CEO of ElementalTV, stated regarding the 1Audience Alliance:
“CTV fragmentation demands innovative solutions. By providing publishers with the necessary tools to compete, we address scale and fragmentation challenges. 1Audience Alliance is more than a framework; it’s a movement towards a collaborative and transparent future. Publisher unity benefits advertisers and strengthens the overall ecosystem.”
The 1AA launch is timely as walled gardens limit collaboration and transparency. By offering a publisher-direct framework prioritizing data sharing, audience unification, and joint marketing, the 1Audience Alliance presents a beneficial alternative for publishers of all sizes. Focusing on collaboration, 1Audience Alliance members can effectively monetize inventory and deliver the scale, precision, and transparency advertisers need for successful campaigns.
About ElementalTV
ElementalTV provides audience-centric solutions for the CTV ecosystem. It empowers publishers and advertisers with innovative tools and transparent frameworks, driving the future of CTV advertising.
For media inquiries, please contact:
Shafi Mustafa
Chief Strategy Officer
+1(336) 655-7818
SOURCE Elemental TV