Adolfo Domínguez is blending fashion and fragrance to create an immersive experience in the world of scent and creativity.
The fashion show, which will take place in Chile, will be streamed online in 29 countries. It can be watched live on the brand’s website and social media profiles.
MADRID, June 26, 2024 — Adolfo Domínguez continues to push forward in its mission to bring fashion closer to society. The brand will unveil Ikigai, its autumn-winter 2024 collection, along with a selection of new perfumes in a global fashion show.
The event, which combines fashion and fragrances, will be streamed live on June 27 at 6 p.m. (Portuguese time) on the brand’s website, accessible from 29 countries around the world, as well as through Mega, the main television channel in Chile, and Movistar+, in Spain. The event will also be streamed on the company’s social media profiles.
Adolfo Dominguez will showcase its fashion and perfume collections from the La Moneda cultural center in Santiago de Chile, where it will create an immersive experience with artistic performances and music developed specifically for the occasion. Attendees will have the opportunity to experience firsthand the essence and innovation that define Adolfo Dominguez, solidifying its presence and relevance in the Latin American market.
“Clothes matter. It is our second skin. Perfume is the trace we leave as we walk by. With each new collection, we explore our creativity and our contribution to society as a brand- why should we limit it to a privileged few in a room?” states Patricia Alonso, Corporate Director of Marketing and Communication at Adolfo Domínguez.
Ikigai, a Japanese concept that encourages each person to search for their vital purpose, is the driving force behind Adolfo Domínguez’s autumn-winter 2024 collection: a selection of garments designed to liberate oneself. The result is a collection designed to be lived, with garments that are created to make people understand that beauty and happiness reside in the little things.
The fashion show will be streamed on and on the brand’s profiles on social media (, and ). In Latin America, the fashion show can also be seen on Mega, one of the main Chilean television channels.
Photo –
Logo –
