SHANGHAI, Feb. 27, 2025 — The 27th edition of Bakery China is set to raise the bar for the industry when it takes place from May 19-22 at the National Exhibition and Convention Center (NECC) in Shanghai. The event boasts an expanded exhibition space of 330,000 square meters and expects to welcome over 400,000 visitors from more than 130 countries, with the participation of over 2,200 exhibitors featuring thousands of brands from nearly 30 countries and regions.

Since its inception in 1997, Bakery China has grown into the world’s largest bakery exhibition and a premier platform for brands seeking to enter the Chinese and Asian markets. This year’s event will showcase an extensive array of products, including numerous new releases. International brands, primarily from Western Europe, North America, and Asia, will constitute over 20% of the exhibitors.

Beyond its size, the exhibition encompasses diverse elements of the baking sector, such as competitions, forums, and matchmaking events centered on innovation and markets, with the involvement of more than a thousand industry leaders.

Creating An All-in-One Dynamic Event

• Diverse: The event includes five themed competitions, numerous forums, dedicated industry cluster exhibition areas, and more. It draws over 1,000 business leaders, industry experts, and technical specialists through events like the Top Patissier of Asia 2025, various competitions, and forums. This event seamlessly combines exhibitions, conferences, competitions, showcases, and markets into one complete annual celebration. Notably, the Bakery China Innovation Awards, which recognize the most groundbreaking and market-ready products from China’s baking supply chain, has attracted nearly 200 participating companies.
• Immersive: Attendees can engage in business interactions with over 2,200 enterprises across the industry chain, take part in various competitions, and closely observe technical demonstrations. Themed zones like “Innovative New Forces,” “Pre-made Baking Experience,” and “Healthy Baking Experience” will present products in a manner that emphasizes the strong connection between product application and consumer trends.
• Insightful: Over 30 forums will explore topics like “Pre-made Baking,” “Healthy Baking,” and “Private Brand,” focusing on unique innovation and market strategies to provide professionals with valuable strategic insights.
• Supportive: The exhibition will also provide a range of services to improve international trade connections, including an International Trade Matching Zone that will offer thousands of targeted matchmaking opportunities for global industry participants.

Bridging Gaps via Advanced Digital Solutions

Bakery China is dedicated to improving its advanced digital platform, iBakeryChina. By connecting 4,000+ suppliers and nearly one million buyers, and offering numerous product listings, it fosters innovation in the baking sector, delivering customized digital solutions that help businesses succeed in a highly competitive environment.

Ma Og Chun, President of the Korea Bakery Association, noted, “The bread industry in China is growing rapidly, showing substantial expansion compared to just a few years ago.” A visitor from Tajikistan also commended Bakery China for the innovative equipment on display.

Bakery China highlights innovation as a key driver, generating value throughout the industry chain to encourage advancements and growth in both the baking industry and the consumer market.

For pre-registration please visit:

CONTACT: Zhang Jing, 

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