SHANGHAI, June 18, 2025 – Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun” or the “Company”), a prominent provider of brand e-commerce solutions and a facilitator of digital commerce in China, has announced the results of its annual general meeting of shareholders (the “AGM”). The AGM took place in Hong Kong on Wednesday, June 18, 2025, at 3:00 p.m., Hong Kong time (or 3:00 a.m. on Wednesday, June 18, 2025, New York time). All resolutions proposed in the AGM notice and circular were duly approved.

About Baozun Inc.

Established in 2007, Baozun Inc. is a leading company in brand e-commerce service, brand management, and digital commerce solutions. It provides services to over 490 brands across diverse industries and sectors globally, including East and Southeast Asia, Europe, and North America.

Baozun Inc. is structured around three primary business divisions: Baozun e-Commerce (BEC), Baozun Brand Management (BBM), and Baozun International (BZI). The company is dedicated to fostering sustainable, high-quality growth. Guided by the principle that “Technology Empowers the Future Success,” Baozun’s business lines are focused on supporting their clients’ businesses and guiding them through their next stage of development.

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Safe Harbor Statement

This announcement includes predictions about the future. These predictions are protected by the “safe harbor” regulations of the U.S. Private Securities Litigation Reform Act of 1995. These predictions can be identified by terms such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “looking forward,” “outlook,” or similar words. Statements that do not describe historical events, including statements about Baozun’s opinions and expectations, are predictions about the future. These predictions involve inherent risks and uncertainties. A number of factors could cause actual results to be different from those contained in any prediction, including Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices, or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information in this announcement is current as of the date of this announcement and reflects assumptions that Baozun believes are reasonable as of this date. Baozun does not intend to update this information, except as required by law.

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email:

SOURCE Baozun Inc.

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