DRUMMONDVILLE, QC, Nov. 25, 2024 – Bleuh, a leading Quebec recreational cannabis company, has appointed Taylor Matthews as its new Vice President of Sales. This appointment signifies Bleuh’s strategic growth plan as it expands into Ontario.

Mr. Matthews brings extensive Canadian experience in sales and trade marketing, with a proven track record of building strong brand-consumer connections. His previous roles include Director of Trade Marketing at Cronos Group and Trade Marketing Manager at Jamieson Wellness, where he consistently achieved success through collaborative partnerships and effective marketing strategies.

“We are delighted to welcome Taylor to the Bleuh team,” stated Dany Lefebvre, Bleuh’s Founder. “His leadership style and in-depth knowledge of the cannabis and consumer goods sectors perfectly align with our brand’s emphasis on authentic experiences. This is a crucial step as we strategically expand Bleuh’s reach.”

In his new role, Mr. Matthews will spearhead the development of sales strategies for Ontario’s cannabis market, concentrating on collaborations with retailers, building consumer relationships, and ensuring Bleuh products enhance daily life.

“The Ontario cannabis market presents a significant opportunity, and I am excited to lead Bleuh’s expansion into this dynamic region,” commented Taylor Matthews. “By fostering trust, collaboration, and memorable experiences, I am confident we can successfully introduce the Bleuh brand to Ontario consumers while adhering to its core values.”

This announcement highlights Bleuh’s commitment to providing premium, consistent cannabis products while maintaining responsible growth and consumer trust.

About Bleuh:

Bleuh is a Quebec-based recreational cannabis brand offering high-quality products designed to enhance everyday experiences. Driven by authenticity and consistency, Bleuh helps consumers find balance and inspiration through its carefully selected cannabis offerings. As it expands into new markets, Bleuh remains focused on building trust, creating meaningful connections, and providing exceptional experiences.

SOURCE Bleuh