Pauli’s, the well-known Boston restaurant famous for its lobster roll, is bringing a taste of New England to the beauty world.

BOSTON, March 30, 2025 — Pauli’s, a celebrated Boston eatery known for its extravagant lobster rolls and inventive promotions, is surprisingly venturing into the beauty sector.

This spring, the restaurant will introduce the Boston Lobster Roll Lip Gloss, a vibrant, coastal red gloss designed to embody the essence of New England’s iconic seafood dish.

Made with all-natural waxes, oils, and pigments, the gloss includes a unique proprietary blend: real knuckle and claw lobster meat, clarified butter, and a “hint” of Boston Harbor water, providing a subtle, sea-salted finish.

“We realize people are passionate about lobster rolls, but with rising prices, we aimed to give fans a new, affordable way to enjoy the flavor all day,” stated Vic Scherzo, head of product development for Pauli’s brands. “Now, you can literally have the taste of a lobster roll on your lips whenever you desire.”

Pauli’s, which initially gained nationwide recognition for creating the “Lobstitution,” New England’s largest lobster roll, has become a popular destination for both tourists and locals seeking decadent, over-the-top sandwiches. The new Boston Lobster Roll Lip Gloss embodies the brand’s playful, daring character and culinary innovation.

The lip gloss will be available exclusively at Pauli’s restaurant starting April 1, 2025. Due to limited availability, it is anticipated to be a sought-after item for beauty enthusiasts and foodies alike. For additional details, please visit:

SOURCE Pauli’s

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