DUBAI, UAE, April 4, 2025 — Danube Properties, a rapidly expanding real estate firm in the UAE, has forged a strategic alliance with NapkinAds. NapkinAds is a media-tech company innovating in out-of-home advertising by utilizing branded napkins with QR codes in prominent restaurants and bars across North America and EMEA.
This partnership signifies Danube’s innovative strategy to engage potential investors through an unconventional, high-engagement marketing approach – leveraging napkins as a unique medium.
Adel Sajan, Managing Director of Danube Group, stated, “At Danube, we have always been committed to innovation in our projects, pricing, and promotional activities. NapkinAds enables us to directly present Dubai real estate investment prospects to potential investors in an engaging, personalized, and groundbreaking manner.”
NapkinAds establishes brand interactions during moments of downtime in everyday life – at dining tables, bars, and lounges – where individuals are more at ease and receptive to new discoveries. The campaign will be rolled out in major cities throughout the U.S., Canada, and the GCC, with the goal of attracting qualified leads into Danube’s sales pipeline.
Jatin Rughwani, EMEA President of NapkinAds, commented, “Traditional advertising is often overlooked or ignored. However, everyone uses napkins. They are tangible, readily available, and naturally pique interest. For Danube, this translates into exposure to a wealthy, mobile demographic at the ideal time. We are not just generating impressions; we are fostering intent and engagement in previously untapped, high-conversion settings.”
The campaign incorporates QR codes on each napkin that can be scanned, providing direct access to Danube’s latest projects and investment opportunities. This connects offline curiosity with immediate online action, transforming a simple napkin into an effective tool for generating leads.
With the increasing global demand for Dubai real estate, especially in North America and EMEA, Danube’s campaign is projected to gain substantial international interest. The partnership emphasizes how modern brands are venturing beyond conventional advertising methods to connect with audiences where they live, dine, and socialize.
Danube Properties has initiated 33 projects thus far, with 18 successfully completed and 15 currently under construction. Having sold over 20,000 units, Danube has cultivated a robust customer base and a reputation for consistently delivering superior developments on schedule. Established in Dubai in 1993, the company is active in over 80 cities globally, including key markets such as the UAE, UK, China, and India.
As innovative partners such as Danube take the lead, NapkinAds is quickly becoming a preferred channel for brands seeking quantifiable, real-world results.
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SOURCE NapkinAds
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