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HONG KONG, April 6, 2025 – DPC Dash – Domino’s Pizza China (“DPC Dash” or the “Company”) (1405.HK), the exclusive master franchisee of Domino’s Pizza in Mainland China, Hong Kong SAR, and Macau SAR, continued its growth trajectory in Q1 2025. The company also focused on building a strong community through its well-established 4D strategy, which encompasses Development, Delicious Pizza at Value prices, Delivery, and Digital innovation, reinforcing its leading position in the industry.
According to Frost & Sullivan, DPC Dash held the second-highest pizza sales in China in 2024. As of December 31, 2024, Mainland China is Domino’s Pizza’s third-largest international market in terms of store count. In Q1 2025, DPC Dash further increased its market share, demonstrating the positive impact of its penetration strategy. The company operated 1,105 stores across 45 cities in Mainland China as of March 31, 2025, as detailed in the investor fact sheet.
DPC Dash is committed to its “go-deeper, go-broader” strategy for its store network, maintaining a healthy and rapid pace of expansion. At the beginning of 2025, DPC Dash expanded into six new cities, accelerating its penetration into lower-tier markets. Alongside this expansion, DPC Dash has set a new global sales standard. Same-store sales growth (SSSG) remained positive in Q1 2025, marking the 31st consecutive quarter of positive SSSG since the current management team took over in Q3 2017. As of Q1 2025, DPC Dash holds all top 40 positions globally within the Domino’s system for first 30-day sales, showcasing the brand’s appeal and operational effectiveness in Mainland Chinese cities. On March 3, 2025, DPC Dash was awarded the Gold Franny Award from Domino’s Pizza, Inc. for the seventh year in a row. This award recognizes outstanding operating results, store development, and growth among U.S. and international franchisees within the Domino’s global network.
As of March 31, 2025, the total number of net new stores opened, stores under construction, and stores with signed agreements represent almost 61% of the total targeted store openings for the year, with 97 new stores opened in Q1, demonstrating steady progress in its high-quality expansion plan.
Alongside its growth, DPC Dash is building a resilient community, with 27.2 million loyalty program members as of March 31, 2025. Over the past year, Domino’s Pizza China acquired 12.6 million new customers. DPC Dash continues to utilize its digital initiatives to boost customer engagement and attract new customers through various online channels. The company is also improving its ability to offer personalized rewards, increasing new customer conversion and improving existing customer retention.
In Q1 2025, DPC Dash continued to stimulate consumer demand through product and marketing innovations. The company launched multiple new products and limited-time offers, including Singapore Style Sausage & Chicken Pizza, American Style Beef Bacon Pineapple Pizza, Avocado Double Decker, and snacks, along with a limited-time free crust upgrade promotion, subject to terms and conditions. During the Lunar New Year, the company partnered with NetEase’s popular video game Egg Party for a co-branded marketing campaign and introduced its signature “Mega Week (BOGO)” promotion at the end of the quarter, further stimulating consumer interest.
Additionally, DPC Dash is dedicated to creating an ideal workplace for its employees, encouraging transformation, inspiring potential, and accelerating overall achievement. In Q1 2025, DPC Dash was recognized by Mercer as a 2024 Best Employer for its exceptional performance in employee engagement, agility, engaging leadership, and talent focus, marking the third consecutive year that the Company has received this prestigious award.
Moving forward, DPC Dash remains dedicated to delivering delicious pizza at great value, improving the dining and consumption experience, and generating sustainable long-term value for consumers, investors, employees, and other stakeholders.
About DPC Dash Ltd
DPC Dash is the exclusive master franchisee for Domino’s Pizza in Mainland China, the Hong Kong Special Administrative Region of China, and the Macau Special Administrative Region of China. Domino’s Pizza, Inc., DPC Dash’s global franchisor, is a leading global consumer brand and the world’s largest pizza company. Under the leadership of an experienced management team, DPC Dash sets itself apart from competitors through its continually evolving and localized pizza-focused menu, unique delivery expertise, focus on technology, and scalable store economic model. As of March 31, 2025, DPC Dash operates 1,105 stores in 45 cities in Mainland China.
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