EICMA 2024 Celebrates 110 Years of Impact

efe3916f1dcaf37b58f256939e5fd3dc 1 EICMA 2024: 110 YEARS THAT LEFT THEIR MARK

With the return of all the major manufacturers and a wealth of entertainment, the 81st edition of the International Two-Wheeler Exhibition celebrates its anniversary and prepares to amaze: on stage from Nov. 5 to 10 at Fiera Milano-Rho

MILAN, Oct. 16, 2024 — Ten full pavilions, 770 exhibitors, more than 2100 brands from 45 countries, more than 330 thousand square meters occupied in the entire exhibition grounds (an all-time record). Plus more novelties, world premieres, shows and competitions, the return of all the major manufacturers, motorsport champions and legends, gaming, an exhibition of historic motorcycles, start-ups and safety on two wheels: EICMA is preparing to make its mark again. 
The 81st edition, marking the milestone – unique in the world – of the 110th anniversary of the International Exhibition of Two Wheels, from November 5 to 10 at Fiera Milano-Rho, was presented today at the ADI Design Museum in Milan. This location was chosen to emphasize the exhibition event’s claim, “EICMA. We have been making our mark for 110 years.”

Also present at the press meeting, alongside EICMA president Pietro Meda and CEO Paolo Magri, were Giacomo Agostini, motorcycling legend, Nico Cereghini, journalist, and Aldo Drudi, designer: three industry figures who have left and continue to leave their mark. President Meda explained this year’s theme. During the talk show hosted by journalist Federica Masolin, he emphasized that “on one hand, we want to celebrate the history of the exhibition, the longest-running in the world, and on the other, we believe in the uniqueness and centrality of our event for the industry and enthusiasts. EICMA objectively marks a before and after at each edition, thanks to the significant organizational investment, the public’s response, and the commitment of the participating companies.”

Companies still responded in large numbers, confirming “the attractiveness and relevance of the EICMA exhibition model,” as remarked by Paolo Magri, CEO of the event. “Not only that,” Magri added, “at this edition 26 percent of exhibitors are coming to EICMA for the first time, 70 percent are international companies from every continent; we will occupy two more pavilions than last year, four more than in 2022. And then we mark important returns, rounding out the entire panorama of manufacturers: a truly rich exhibition offer, which is combined with the entertainment, show and special areas we have developed.”

The path to EICMA 2024 is open: the event takes place from November 5 to 10. Tuesday 5 is the exclusive press day, Wednesday 6 is reserved for the press and industry professionals, and from Thursday 7 to Sunday 10 the event is open to the general public.

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