FOX Advertising Boosts Brand Storytelling with Lighthouse Investment

04475b95db28313e298c52ae41465f32 2 FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Investment in The Lighthouse

CANNES, France, June 16, 2025 — FOX Advertising has announced a strategic investment in The Lighthouse (a part of ), a unique studio and campus environment designed for Creators to collaborate and produce content. This investment will also bolster the launch of FOX’s new initiative focused on developing intellectual property (IP), with the goal of cultivating Creator-led franchises across its content offerings.

As brands and media companies increasingly seek immersive, IP-driven ecosystems that merge content, commerce, and culture, this strategic investment will further reinforce FOX’s dedication to innovation and content creation powered by Creators.

According to Stephano Kim, Chief Strategy & Operations Officer at FOX Advertising, “FOX believes that the future of entertainment and advertising will be fueled by impactful, culture-shaping IP. Our investment in The Lighthouse underscores our commitment to creating original franchises with forward-thinking Creators who are reshaping storytelling and influencing culture in real time.”

Revealed at the , the strategic alliance between FOX and The Lighthouse, along with the introduction of FOX’s IP development initiative, will unite the art of storytelling, brand integration, and emerging media experiences. Advertisers will have the opportunity to partner with Creators through brand sponsorships and ad inventory linked to new properties. They will also gain access to a pipeline of Creator-driven properties designed for maximum cultural impact and creative expression.

Jon Goss, President of The Lighthouse, commented on the investment, stating: “This partnership with FOX marks a pivotal moment for The Lighthouse. We established this campus as a hub for media, creativity, and culture, where the next wave of bold, Creator-led IP can be conceptualized and launched. In collaboration with FOX, we are transforming how creators and brands not only participate in culture but actively shape it.”

This investment and the introduction of FOX’s new IP development initiative represent FOX’s initial steps in establishing enduring franchises that leverage Creator vision, network reach, and brand integration from the outset.

About Fox Corporation:
Fox Corporation creates and distributes engaging news, sports, and entertainment through its main domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. These brands are culturally important to consumers and commercially valuable to distributors and advertisers. The breadth and depth of our presence enable us to provide content that engages and informs audiences, build stronger consumer relationships, and develop more compelling product offerings. FOX has a strong history of success in the news, sports, and entertainment industries, which guides our strategy to build on existing strengths and invest in new ventures. For more information about Fox Corporation, please visit .

About The Lighthouse:
The Lighthouse, a part of , is a physical creative campus and studio space for the Creator Generation. It provides Creators with a real-world platform to Learn, Make, and Belong. With locations opening in Venice, CA (2024), Brooklyn, NY (2025), and London/EMEA (2026), the campuses are designed to empower and support career Creators and creative professionals by providing a dynamic environment specifically tailored to their needs. Each campus features state-of-the-art, mixed-use content studios and hosts impactful programming that empowers members to collaborate, learn, and grow their businesses within a thriving community. The Lighthouse expands opportunities and creative capabilities, offering Creators a dedicated space to co-create, connect, and lead the businesses shaping creative culture. Learn more: .

Cautionary Statement Concerning Forward-Looking Statements

This press release contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “outlook,” and similar expressions are used to identify these forward-looking statements. These statements are based on the current expectations and beliefs of FOX and The Lighthouse management and are subject to uncertainty and changes in circumstances. Actual results may differ materially from those expressed or implied by the statements in this press release due to changes in economic, business, competitive, technological, strategic, and/or regulatory factors, as well as other factors affecting the operation of FOX and The Lighthouse’s businesses, including the impact of COVID-19 and other widespread health emergencies or pandemics and measures to contain their spread.

The statements in this press release are made only as of the date they were made, and neither FOX nor The Lighthouse undertakes any obligation to update or release any revisions to any forward-looking statement made in this press release, or to report any events or circumstances after the date of this press release, or to reflect the occurrence of unanticipated events, or to conform such statements to actual results or changes in FOX or The Lighthouse’s expectations, except as required by law.

Fox Corporation Logo (PRNewsfoto/Twenty-First Century Fox, Inc.)

SOURCE Fox Corporation

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