
GiG’s SweepX platform makes its U.S. debut with a leading sweepstakes operator.
STOCKHOLM, January 20, 2025 — GiG Software Plc (First North: GiG SDB), a leading B2B iGaming technology provider, successfully launched its SweepX social sweepstakes casino platform in the U.S. This launch is a key part of the Company’s long-term collaboration with Primero Games LLC (“Primero”), a major American land-based sweepstakes operator.
This U.S. launch of GiG’s SweepX is a significant milestone, furthering the Company’s strategy of partnering with major operators in regulated markets.
As previously announced on May 30, 2024, GiG has equipped Primero with the digital tools needed for its online sweepstakes casino market entry. SweepX offers Primero a comprehensive suite of products and services, including a premium iGaming platform, a dual-wallet system, prize-redemption management, a custom sweepstakes back-office, an AI-powered gamification layer, and a substantial sweepstakes casino content library.
The sweepstakes gaming market experienced substantial growth in 2024 and continues its upward trajectory, with a market value of $5.6 billion. E&K data projects a compound annual growth rate (CAGR) of +43%, reaching $11.4 billion by 2025.
Richard Carter, GiG’s Chief Executive Officer, stated:
“The SweepX launch with Primero, a prominent U.S. land-based sweepstakes operator, represents a significant strategic advance for GiG. This partnership allows us to utilize our technology with an established partner, potentially strengthening our position in the expanding U.S. market. The positive reception of SweepX reinforces our belief in its transformative potential for the social sweepstakes casino sector, bolstering our ambitious growth plans.”
Barry Rutherford, Chief Executive Officer of Primero, added:
“We are thrilled to introduce our online sweepstakes offering in the U.S., powered by our partner GiG’s high-quality SweepX technology. This timely launch positions us favorably to capitalize on the rapidly expanding U.S. online sweepstakes market, as we aim to grow and diversify our online gambling services in this region.”
For further information, please contact:
GiG Software PLC Richard Carter, Chief Executive Officer Phil Richards, Chief Financial Officer |
via Vigo Consulting / |
Vigo Consulting (Investor Relations) Jeremy Garcia / Kendall Hill / Peter Jacob
|
Tel: +44 (0) 20 7390 0230 |
About GiG Software Plc
GiG Software is a leading B2B iGaming technology company offering premium solutions, products, and services to iGaming operators globally, ensuring full regulatory compliance. GiG’s proprietary technology empowers partners by providing dynamic, data-driven, and scalable iGaming solutions that boost user engagement, optimize performance, and fuel sustainable growth in the dynamic digital landscape. GiG aims to be a pioneering force in iGaming, revolutionizing digital gaming experiences through innovative technology that captivates players worldwide.
GiG operates from Malta and is listed on the Nasdaq First North Premier Growth Market in Stockholm, Sweden, trading under the symbol GiG SDB.
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About Primero Games LLC
Established in 2009, Primero Games specializes in developing cutting-edge casino software and equipment for the gaming industry. They operate over 50,000 sweepstakes machines across the U.S. and also own Storm Games ltd, a UK retail operator and content studio.
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