DUBAI, UAE, Jan. 2, 2025 — Hisense, a global leader in consumer electronics and home appliances, has achieved significant success in the Middle East and Africa (MEA) region, establishing itself as a market leader. OMDIA data shows Hisense as the top TV brand in MEA for 98-inch and larger TV shipments, holding a 42.8% market share from Q1 to Q3 2024. Known for advanced technology and stylish design, Hisense TVs offer a superior large-screen viewing experience with exceptional picture and sound.
Furthermore, Hisense leads MEA MiniLED TV shipments, boasting a 38.8% market share (Q1-Q3 2024). The Hisense ULED MiniLED TV range (UX, U8N, U7N & U6Pro) provides high-performance features for gaming, sports, and streaming. The advanced ULED MiniLED technology creates vibrant contrast and exceptional clarity. Immersive Multi-Channel Surround sound enhances the viewing experience. Features like AI Sports Mode and IMAX Enhanced certification further elevate the home entertainment offering.
The demand for premium large-screen and MiniLED TVs in MEA is growing as consumers seek immersive home entertainment. Hisense is responding with innovative products that blend cutting-edge technology and design.
Hisense is strengthening its entertainment technology focus via strategic partnerships, including collaborations with Black Myth for low-latency gaming and Real Madrid for enhanced sports viewing.
Hisense is expanding its regional presence. Recent milestones include a flagship store renovation in the UAE and new store openings in Saudi Arabia, Qatar, and Nigeria. A new Abu Dhabi store is planned for 2025.
Jason Ou, President of Hisense Middle East and Africa, stated: “These achievements reflect our innovation, strategic growth, and dedication to customer satisfaction. Leading the MEA TV market is a significant accomplishment. Our continued expansion and product launches reaffirm our commitment to excellence and innovation, ensuring exceptional customer experiences.”
Hisense aims to build on its successes and continue shaping the future of home entertainment in the region.
About Hisense
Founded in 1969, Hisense is a global leader in home appliances and consumer electronics, operating in over 160 countries. Specializing in multimedia, home appliances, and IT solutions, Hisense prioritizes integrity, innovation, and sustainability.
With over 50 years of experience, Hisense provides high-quality products, excellent after-sales service, and comprehensive warranties. The company develops advanced technologies, including Laser TV, ULED Local Dimming Backlight Control, and chip technology, creating 8K ultra high-definition display chips, TV SoC chips, and AI chips. Hisense also excels in B2B sectors such as intelligent transportation, medical technology, and optical modules.
Hisense owns and has acquired several prominent brands, including Toshiba TV, gorenje, Kelon, Ronshen, and ASKO. As a sponsor of major sporting events, Hisense has been involved with events such as FIFA World Cup Qatar 2022
, UEFA EURO 2020 UEFA EURO 2024, FIFA Club World Cup 2025, and teams like Paris Saint-Germain. In 2024, Hisense partnered with Real Madrid in the MEA region.
With 34 industrial parks, 26 R&D centers, and 66 overseas companies, Hisense continues to lead the industry with a wide product range. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution. Visit the website for updates:
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