BARCELONA, Spain, Sept. 13, 2024 — Huawei is gearing up for its much-anticipated HUAWEI Innovative Product Launch on September 19. A recent image shared hints at the arrival of the HUAWEI MatePad 12 X – the next iteration of the series, designed to bring style and productivity to younger users.
A Refined MatePad Series – Distinct Aesthetics, Effortlessly Stylish
The HUAWEI MatePad series has always focused on meeting the needs of users searching for tools that enhance creativity, productivity, education, and entertainment. This focus has resonated with consumers, as evidenced by the success of the series. On August 6th, Canalys, a leading data agency, released its Q2 2024 worldwide tablet shipment report[1], revealing that Huawei tablets ranked third among all tablet brands. This accomplishment solidifies Huawei’s position in the global tablet market, showcasing the company’s strong software and hardware capabilities.
The teaser image unveiled that the HUAWEI MatePad 12 X will be available in a light, muted green color, reminiscent of the beauty of freshly unfurled leaves, radiating a natural and refreshing feel. The teaser showcases a bold and distinctive color palette, with a shimmering polish on the tablet’s surface, resulting in a uniquely aesthetic and effortlessly stylish design. The glistening water effect in the teaser suggests a pearlescent finish, potentially offering a unique and beautiful color-changing effect depending on lighting and viewing angle.
Furthermore, we know that the tablet boasts an all-metal body with a seamlessly integrated design. There’s also a sleek rear camera. The camera module’s clean lines and glossy gilded bezels create a captivating contrast – a cohesive and visually striking whole.
The “X” in HUAWEI MatePad 12 X hints at the tablet’s potential for outstanding size, performance, and design. With its sleek all-metal body, it’s anticipated to bring flagship-level smart features and innovative apps like GoPaint and HUAWEI Notes directly to users. The seamless integration with NearLink-powered accessories, such as the HUAWEI M-Pencil (3rd generation) and HUAWEI Smart Magnetic Keyboard, could make working, studying, and creating on the go more effortless than ever for creators and students.
The “X” might also represent “explore,” positioning the tablet as a companion for young professionals, students, and creators seeking to push boundaries, express themselves, and pursue their passions.
Creation of Beauty – Creation starts here
Recognizing the universal pursuit of creativity, Huawei aims to provide users with the tools to unleash their artistic potential. On December 12th of last year, Huawei hosted a launch event themed “Creation of Beauty” in Dubai, signaling its intention to develop high-end products with broad, global appeal that blend fashion with technology.
In line with this initiative, they held the HUAWEI GoPaint Worldwide Creating Activity earlier this year, a global digital art contest designed to inspire creativity and self-expression. The contest received thousands of exceptional entries from around the world, all created using Huawei’s GoPaint app and tablets. The GoPaint app caters to creators, offering a suite of creativity tools for more intuitive, spontaneous, intelligent, and efficient creation.
We anticipate learning more at the upcoming September launch.
Stay tuned – 19 September 2024
Anticipation is building, with the launch date just around the corner. Huawei has also teased the introduction of a brand new MatePad Pro, rumored to feature a groundbreaking display upgrade. Stay tuned for updates as Huawei announces them during its launch keynote on September 19.
[1] Data source:
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