
PARIS, Feb. 4, 2025 — IFF (NYSE: IFF) unveiled ScentChat™, a new AI-driven research tool. This instant messaging app integrates real-time consumer feedback and qualitative insights into fragrance development. Connecting directly with major messaging platforms, it fosters collaboration between consumers and IFF’s creative team. Leveraging advanced semantic AI and NLP, ScentChat™ offers valuable data for creating popular scents.
“ScentChat™ facilitates direct, real-time communication between consumers and fragrance creators on platforms like WhatsApp and Facebook Messenger,” explained Valery Claude, senior vice president, Scent Innovation, Creation and Design.
Overcoming co-creation hurdles
Fragrance creation blends art and science; it’s both emotional and technically demanding. Perfumers rely on consumer data, but obtaining timely, authentic sensory feedback and translating it into actionable insights is challenging and expensive.
“ScentChat™ reflects fragrance creation’s dual nature—combining human experience with technology for exceptional results,” stated Clotilde Raz, senior manager, Global Human and Consumer Insights – Scent, at IFF. “This app significantly improves innovation efficiency and impact. We’re already seeing unique, consumer-approved creations from our perfumers thanks to this tool!”
ScentChat™ enables research participants to interact with perfumers through familiar messaging apps. The app processes feedback using IFF’s semantic and NLP AI algorithms, generating instant insight reports for informed decision-making on formulation and other factors. This streamlines consumer research, making it more cost-effective and scalable. The app also strengthens collaboration between consumers and creators.
Beyond its co-creation advantages, ScentChat™ represents a major advancement in using generative AI and NLP to enhance perfumery.
Discover more about how IFF unlocks the world of scent for its clients and their consumers, .
About IFF
At IFF (NYSE: IFF), we create joy through science, creativity, and passion. As a global leader in flavors, fragrances, food ingredients, health, and biosciences, we deliver innovative, sustainable solutions that enhance everyday products—promoting wellness, delighting the senses, and enriching lives. Learn more at , (Twitter), , , and .
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Contact:
Judith Gross
VP, Communication and Branding, Scent
+33630097462
SOURCE IFF