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MUMBAI, India, March 11, 2025 — India’s largest hospitality firm announced today that its loyalty scheme, Taj InnerCircle, which is integrated with Tata Neu’s ‘NeuPass’ loyalty program, has surpassed 10 million members.
Mr. Parveen Chander Kumar, Executive Vice President – Commercial, IHCL, stated that the rapid growth of IHCL’s loyalty program, driven by NeuPass, demonstrates the strength of the One Tata ecosystem. Currently, revenue generated through loyalty programs accounts for over 40% of IHCL’s total revenue. The company is dedicated to improving customer lifetime value and leveraging technology to enhance guest experiences. The program has significantly expanded IHCL’s digital presence across its diverse portfolio, from mid-scale to luxury properties.
He added, “The loyalty program is a key factor in IHCL’s transformative journey, which has seen a fivefold increase in our member base, leading to this 10-million-member milestone. Tata Neu’s extensive ecosystem, encompassing travel, hospitality, shopping, financial services, and more, has provided IHCL with a strong competitive edge in expanding and retaining our growing member base.”
Tata Neu’s increasing brand visibility and impact are significantly boosting IHCL’s membership growth. The combination of attractive loyalty offers, enhanced rewards and benefits, a streamlined booking process, and exclusive privileges has greatly strengthened customer loyalty and increased engagement.
About The Indian Hotels Company Limited
The Indian Hotels Company Limited (IHCL) and its subsidiaries comprise a group of brands and businesses offering a blend of warm Indian hospitality and world-class service. These include Taj – the iconic brand favored by discerning travelers and recognized as the World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2024 by Brand Finance; SeleQtions, a collection of distinctive hotels; Tree of Life, secluded retreats in peaceful locations; Vivanta, sophisticated upscale hotels; Gateway, full-service hotels designed as gateways to exceptional destinations; and Ginger, which is transforming the lean luxe segment.
Founded by Jamsetji Tata, the founder of the Tata Group, the Company launched its first hotel, The Taj Mahal Palace, in Bombay in 1903. IHCL’s portfolio includes 368 hotels, with 128 currently under development across 4 continents, 14 countries, and over 150 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company in terms of market capitalization and is listed on the BSE and NSE.
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