Grocery deliveries made in the Oscar Mayer Wienermobile by Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy

PHILADELPHIA, Feb. 8, 2025  — Before Sunday’s Big Game, Instacart is using extra help for same-day grocery deliveries in Philadelphia. This first-of-its-kind Instacart event features a unique grocery delivery experience. Popular brand mascots Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy are delivering select Instacart orders in the iconic Oscar Mayer Wienermobile. B-roll assets are available .

WHO: Instacart, a leading North American grocery technology company, partnered with well-known grocery brand mascots for these special deliveries in the Oscar Mayer Wienermobile – and you might be a recipient.

WHAT: Instacart’s Big Game advertisement is becoming a reality, with the mascots featured in the ad making deliveries of select customer orders.

• Green Giant, Cheetos® Chester Cheetah®, The Kool-Aid Man, and The Pillsbury Doughboy will be using the Oscar Mayer Wienermobile to deliver groceries in Philadelphia.
• Instacart customers might receive an in-app notification about this unique delivery option before their order is completed. Customers who agree could have their order delivered by these mascots in the Wienermobile.
• Participating customers might receive Instacart merchandise and a photo opportunity with the Wienermobile, the Hotdoggers, and the brand mascots.
• Customers can shop Instacart’s until February 9, and save up to 40% (max. $10) on snacks, drinks, and household items. Instacart also has rotating offers for free snacks* on your next order until February 9. *Fees, taxes and terms apply. Limit 1 per person, eligible items only, while supplies last. Exp 2/9.

WHEN: Deliveries will occur on February 8 from 10:30 a.m. to 4:30 p.m.

WHERE: Various neighborhoods throughout Philadelphia.

ADDITIONAL INFO: Instacart is airing its first-ever on February 9, 2025. Titled “We’re Here,” this 30-second commercial features famous icons from popular grocery brands – including stars from past memorable Big Game commercials – for one epic delivery made possible by Instacart. See the announcement blog post for more details.

SOURCE Maplebear Inc. dba Instacart