SINGAPORE, Feb. 13, 2025 — Virtual Internet launched a joint solution featuring JioCinema and Virtual 5G Express Plus. This marketing campaign, targeting JioCinema users, highlights the global accessibility of services enabled by Virtual 5G Express Plus. The campaign will utilize a multi-platform approach, encompassing both social and traditional media.
OTT
The Indian OTT market demonstrates the convergence of digital and traditional broadcasting. Digital platforms now host live events, and services are increasingly focusing on local content due to limitations in the Telco infrastructure.
India boasts over 900 million internet users, the world’s second-largest online market after China. In 2025, 56% of new internet users originated from India. The Indian government reports that Non-Resident Indians (NRIs) form the world’s largest overseas population. With 2.5 million Indians emigrating annually, India represents a significant segment of the global OTT subscriber market, making Indian OTT users a key focus for platforms like Virtual 5G Express Plus, which provide global access to these services.
ICC Champions Trophy 2025
This campaign builds upon the success seen with major sporting events like Cricket. JioCinema achieved 620 million viewers during IPL 2024, a new streaming record in India. While platforms like JioTV and JioCinema existed previously, their usage was limited. The IPL, delivered via OTT and digital enabling services, significantly increased JioCinema’s penetration by offering free streaming. JioCinema leveraged the IPL, seeing a fourfold increase in penetration. New JioCinema installs rose from 27.52% of total installs pre-IPL to 72.14% during the IPL.
Capitalizing on the demonstrated impact of major sporting events, this campaign will focus on the upcoming ICC Champions Trophy 2025, accessible through numerous apps and websites. Many streaming services broadcasting the ICC Champions Trophy 2025 have geographical limitations; JioCinema is no exception. This joint solution of JioCinema and Virtual 5G Express Plus allows users to access their chosen platform from anywhere globally. Virtual 5G Express Plus users can also share the app directly with others via a nearby app-sharing feature, even without an internet connection.
Virtual Internet Platform
With over 20 million app installs, operating across 1,152,292 telecom networks in 195 countries and nearly half a billion impressions, Virtual Internet’s 5G platform has a strong track record. Apple’s approval of Virtual 5G Express Plus on iOS further enhances its reach.
About Virtual Internet Pte. Ltd.
Virtual Internet, a metaverse company based in Singapore, is building a community of millions of users connected across various networks. They operate a Virtual 5G Global Overlay Network, delivering applications and services at 5G speeds over existing cellular, Wi-Fi, and SATCOM networks.
About ADARA Networks, Inc.
ADARA Networks, Inc. is a leading provider of SDN and cloud networking products. Virtual Internet Pte. Ltd., Singapore, is a wholly owned subsidiary of ADARA Networks.
SOURCE Virtual Internet Pte. Ltd.
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