Strategic initial investments are paving the way for the consolidation of a highly divided industry.

LAS VEGAS, April 8, 2025 — As power outages become more common due to increasing storms, heat waves, and grid failures, leaving millions without consistent electricity, entrepreneur Ken Goodrich has launched Kenerator (generator with a “K”). This platform aims to modernize the home standby generator and backup battery market.

Goodrich, recognized for his success in transforming brands like ARS, YES! Air Conditioning, and Goettl Air Conditioning & Plumbing, is utilizing his expertise to introduce innovation and scalability to an industry struggling to keep up with growing demand. His passion for power solutions is deeply rooted, inspired by his father’s background in engineering and ignited by building his first mini power generator in his childhood.

“With Kenerator, we are providing the necessary experience, capital, and strategy to revolutionize the home generator market,” Goodrich stated. “Homeowners deserve dependable power, particularly as outages increase. This market is fragmented, and Kenerator intends to change that through a comprehensive, vertically integrated business model.”

Strategic Investments for Growth
Kenerator has a M&A pipeline exceeding $150M, with a focus on regions such as the Gulf Coast and areas susceptible to storms. Key acquisitions include:

• Alternative Home Energy & Maintenance (Dallas, TX): This company, acquired and rebranded, specializes in the sale, installation, and repair of generators for both residential and commercial clients in the Dallas-Fort Worth area.
• GenPro (Houston, TX): As the largest U.S. Cummins dealer, GenPro provides complete generator solutions for residential clients and will now benefit from Kenerator’s resources.
• Suncoast Power Solutions (Tampa, FL): This full-service contractor, specializing in Generac systems, has been serving the Tampa Bay area since 1992, strengthening Kenerator’s market presence.

These acquisitions lay the groundwork for Kenerator’s strategy to consolidate and innovate the fragmented generator market in vital U.S. regions.

The Kenerator Difference
Kenerator distinguishes itself with a more intelligent and efficient approach:

• Precision Power with Kengineers: Kenerator’s certified, in-house Kengineers deliver perfect installations and service, ensuring quality without the use of subcontractors.
• Seamless Customer Experience: From initial quotes to post-installation support, Kenerator’s tech-driven processes streamline everything, including providing over 100 FAQ videos to assist customers during emergencies.
• Reliability You Can Trust: With expertise in major brands like Kohler, Generac, and Cummins, and exceptional warranties, Kenerator provides service customers can depend on.
• Shaping the Future of Energy: Kenerator is developing a skilled workforce through its training academy, while also addressing shortages in the industry.
• Service for Critical Needs: Kenerator prioritizes maintenance and repairs for households that rely on power for essential life support systems.

Why the Generator Market?
According to , the U.S. residential generator market, which was valued at $6.6 billion in 2024, is expected to grow at a CAGR of 6.8% to reach $12.74 billion by 2034. This growth is driven by increased power outages and a rising need for reliable solutions. Kenerator is well-positioned to address this need by resolving industry inefficiencies through customer-focused, innovative solutions.

“The market is fragmented, and homeowners are not receiving adequate service. With the correct strategy, capital, and execution, Kenerator will spearhead this transformation,” Goodrich stated.

To view the full version of this press release, please visit kenerator.com

About Kenerator:
Kenerator is transforming the generator and battery backup power market by providing reliable, seamless power solutions across the Southeast and Texas—regions where dependable power is crucial. Founded by Ken Goodrich, a proven leader in the home services sector, Kenerator combines innovation, expertise, and operational excellence to meet the demands of a fragmented market. With skilled in-house service, flexible financing options, and a dedication to customer satisfaction, Kenerator ensures families remain safe, connected, and prepared.

For more information, visit .

SOURCE Kenerator

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