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• Kia’s Plan S 2030 business strategy has been updated to include growth strategies for new products and a focus on its electrification commitment.
• Kia is targeting global sales of 4.19 million units and a 4.5% market share by 2030.
• EV: The target is 1.26 million EV sales by 2030, achieving a global EV market share of 4.3% through an expanded range of volume EV models.
• PBV: The aim is to sell 250,000 PBVs by 2030, launching the PV5 in 2025, PV7 in 2027, and PV9 in 2029.
• Pickup Truck: In addition to the Tasman pickup’s success, an EV pickup model will be introduced for North America, with a global Tasman sales target of 80,000 units per year.
• The goal is to achieve KRW 170 trillion in revenue and an operating profit margin exceeding 10% by 2030.
• Kia will invest KRW 42 trillion from 2025 to 2029, including KRW 19 trillion in future business ventures.
• 2025 business guidance includes targeting revenue exceeding KRW 112 trillion, a market share of 3.7%, and an operating profit margin of 11% on global sales of over 3.2 million units.

SEOUL, South Korea, April 9, 2025 — Kia Corporation announced its mid-to-long-term business strategies and financial objectives at its CEO Investor Day.

As part of Kia’s updated Plan S strategy – the brand’s mid-to-long-term business plan – the company detailed its ambitious strategy to reach 4.19 million global sales by 2030, encompassing 2.33 million hybrid and fully electric vehicles (EVs).

By capitalizing on its adaptability and responsiveness to the market, Kia intends to broaden its growth engines by introducing new models, such as PBVs and pickup trucks, along with other crucial future business initiatives.

According to Ho Sung Song, President and CEO of Kia, “Since initiating the Kia Transformation strategy in 2021, Kia has consistently advanced to become a provider of sustainable mobility solutions that innovate space and enable customers to optimize their time beyond traditional transportation methods. We will continue to cultivate the brand by implementing mid-to-long-term strategies aimed at bolstering our internal stability and effectively adapting to changes within the automotive industry.”

Kia is expediting its transformation by broadening its hybrid and EV offerings, with the goal of selling 1.26 million EVs and almost one million hybrids by 2030. The company intends to solidify its EV leadership by introducing high-volume models, including the EV3, EV4, EV5, and the forthcoming EV2, while also improving cost efficiency, customer service, and production strategies.

Kia is also growing its PBV business, with aims to sell 250,000 units annually by 2030. The PBV lineup will feature the PV5 in 2025, the PV7 in 2027, and the PV9 in 2029. Additionally, Kia has launched its Tasman for global markets, targeting annual sales of 80,000 units, and will engineer an EV pickup model specifically for North America.

Kia’s financial goals for 2030 include achieving KRW 170 trillion in revenue and an operating profit margin exceeding 10 percent. The company is committing to invest a total of KRW 42 trillion from 2025 through 2029, with KRW 19 trillion earmarked for future business endeavors.

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