MIAMI, Jan. 21, 2025 — Many feel large banks prioritize profits over customer needs. Credit unions, member-owned cooperatives, offer a community-focused alternative emphasizing financial empowerment.
Viewpoint with Dennis Quaid, a public television program, will feature TRU Federal Credit Union (formerly Greenwood Municipal Federal Credit Union), highlighting the credit union movement and TRU FCU’s community role.
“Our new brand identity is more than a name change,” said Phil Heinlen, TRU FCU CEO. “It reflects our mission, values, and future goals. This rebranding shows our commitment to being a better financial partner, while maintaining high service standards and embracing innovation.”
Here’s what viewers can expect:
- The Credit Union Advantage: An explanation of credit union benefits: member ownership, lower fees, and community focus.
- TRU FCU: Your Trusted Neighbor: How TRU FCU empowers residents with financial education and tailored services.
- Building a Brighter Future Together: TRU FCU’s community commitment, including innovative high school branches promoting financial literacy and career exploration.
This segment is ideal for those seeking personalized, community-focused banking.
About Viewpoint with Dennis Quaid:
Viewpoint with Dennis Quaid is a public television documentary series showcasing innovative solutions and inspiring stories. It aims to inform and engage viewers.
About TRU Federal Credit Union:
TRU FCU (formerly Greenwood Municipal Federal Credit Union) is a member-owned cooperative serving its community since 1974, providing financial products, services, education, and community initiatives.
SOURCE Viewpoint