BANGKOK, Feb. 21, 2025 — PTT Oil and Retail Business Public Company Limited (OR) has announced the appointment of M.L. Peekthong Thongyai as its new CEO, signaling a stronger emphasis on regional development and innovative operations. With this appointment, OR aims to solidify its position as a leading entity in the oil and retail sector of Southeast Asia, utilizing digital technologies and key investments to foster sustainable, long-term growth.

Strategic Business Pillars for Growth

M.L. Peekthong has defined OR’s growth strategy around three core elements:

• Seamless Mobility: OR is focused on expanding its network of service stations, improving fuel accessibility while accelerating the implementation of EV Station PluZ, a crucial element in the company’s shift towards environmentally friendly energy options.
• All Lifestyles: OR intends to strengthen its involvement in the food and beverage industry, especially through its main Café Amazon brand, and is also investigating potential expansions into the growing health and wellness sector.
• Global Market Expansion: OR is increasing its international investments, building a stronger presence in promising markets through infrastructure projects and key acquisitions.

M.L. Peekthong’s strategy is built upon these three major business pillars, with digital transformation and innovation acting as key catalysts. His goal is to strengthen OR’s regional presence, improve its energy infrastructure, and broaden its diverse business offerings, reinforcing Thailand’s importance as a regional energy center while introducing advanced mobility solutions.

Driving Digital Transformation and Operational Efficiency

OR is speeding up its digitalization strategy to streamline operations, enhance decision-making processes, and prepare its business model for the future. As the first oil and retail business in Southeast Asia to adopt SAP S/4 HANA, OR is establishing a new standard for digital integration across the company. Additionally, the company has introduced a Control Tower Dashboard, which delivers real-time data analysis to boost operational speed and effectiveness.

Enhancing Stakeholder Engagement and Long-Term Growth

To enhance transparency and corporate responsibility, OR is initiating the “CEO on Tour” program, which aims to improve relationships with investors, staff, and strategic allies. This initiative highlights the company’s dedication to transparent communication and collaborative development.

“In today’s rapidly evolving market, success is built on resilience, innovation, and strategic partnerships,” said M.L. Peekthong Thongyai, CEO of OR.

As OR moves forward with its transformation, the company is dedicated to its guiding principle—‘They Grow, We Grow’—ensuring that its expansion efforts support sustainable advancement and create shared benefits throughout its entire network.

To improve communication and engagement, M.L. Peekthong has also launched his official Facebook page, “Tone Peekthong”, as a platform for sharing industry insights and connecting with stakeholders.

About PTT Oil and Retail Business (OR)

PTT Oil and Retail Business Public Company Limited (OR) is a major player in Thailand’s energy and retail industries, integrating innovation and sustainability to address changing consumer and business demands. OR manages PTT Station, PTT Lubricants, FIT Auto, PTT LPG, and EV Station PluZ, delivering mobility solutions for the industrial, marine, and aviation sectors. Its lifestyle division includes Café Amazon—a leading coffee chain in Asia—along with convenience stores and space management services. Expanding into rapidly growing markets such as Cambodia, Laos, the Philippines, Vietnam, Malaysia, Singapore, Japan, Oman, Saudi Arabia, and Bahrain, OR is also investing in electric vehicle charging infrastructure and renewable energy solutions, promoting responsible growth and improving everyday experiences.

For more information, visit .

Photo –

“`