Driver Studios will utilize its creative and analytical expertise to launch and promote an animated ‘Wooshi’ YouTube series, supporting the launch of related consumer products in 2025.
MONTREAL and NEW YORK, Nov. 21, 2024 — Today, METAFY, a leader in blockchain technology applications for intellectual property, announced a partnership with DRIVER STUDIOS, a leading YouTube solutions specialist, for the development, production, and commercialization of animated content based on METAFY’s flagship brand, ‘WOOSHI WORLD’.
This collaboration will see DRIVER STUDIOS develop and produce animated ‘WOOSHI’ content and leverage its data and analytics capabilities, alongside compelling storytelling, to boost viewership on a dedicated ‘WOOSHI WORLD’ YouTube channel, which DRIVER STUDIOS will create and manage in early 2025. YouTube has become the primary streaming platform for children and families, with over 86% of U.S. children aged 2-12 watching content on the platform, and 90% of their parents watching alongside.
By combining DRIVER’s data-driven insights with METAFY’s community-focused approach to digital brand building, fans entering the ‘WOOSHI’ universe will be invited to participate in shaping its direction. Co-creation and co-authorship are key aspects of how METAFY integrates blockchain technology into its IP creation and management.
“I am thrilled to announce this partnership with DRIVER STUDIOS,” said
Cole Gurman, founder and CEO of METAFY. “DRIVER STUDIOS is a leader in attracting viewers to IP on YouTube, and we’re confident they are the ideal partner to help us introduce, promote, and monetize our ‘WOOSHI’ IP in 2025 and beyond. Together, we’re bridging the gap many legacy brands face in maintaining authentic connections with the next generation’s grassroots culture.”
“YouTube is where kids discover and engage with content. It’s also the platform where today’s brands are built,” said Scott Weitz, founder & CEO of DRIVER STUDIOS. “DRIVER STUDIOS has been at the forefront of developing and scaling kids’ content on YouTube for over a decade. The METAFY team has created an exceptional original content concept and memorable characters. By combining sophisticated data with creative storytelling, we’re bringing this exciting IP to life on YouTube and setting the stage for the accompanying toy line launching in 2025. We have all the elements to quickly expand a brand and its audience. We’re delighted to partner with Cole and the METAFY team on an innovative approach representing the future of media.”
To support DRIVER STUDIOS’s efforts, METAFY will expand the brand’s reach with a range of ‘WOOSHI’-branded products in 2025, leveraging its retail and consumer product expertise. This strategic launch will place desirable items with key influencers and early adopters, aligning perfectly with the series launch and driven by data that ensures a direct connection between ‘WOOSHI’ consumer products and ‘WOOSHI’ animated content.
About METAFY
METAFY is a unique blend of expertise, experience, and ambition, capitalizing on the market shift from Web 2 to Web 3. METAFY uniquely combines experience in licensed consumer product development and production, mass market and online retailing, with the digital world of blockchain and real-world asset (RWA) tokenization. METAFY is an IP house that designs and implements customer engagement and brand monetization strategies leveraging the intersection of these worlds, providing immersive experiences for consumers engaging with its original IP, and for brands METAFY builds for third-party IP owners globally.
About DRIVER STUDIOS
DRIVER STUDIOS is a dynamic 360° media and entertainment company dedicated to creative excellence and innovation. Specializing in award-winning YouTube content creation, commercial production, and advanced advertising solutions, DRIVER STUDIOS is a leader in kids and family media. By combining sophisticated data with creative storytelling, DRIVER STUDIOS creates impactful media experiences that engage audiences across screens and devices. Trusted by leading global brands, DRIVER STUDIOS delivers compelling and dynamic media activations at the intersection of creativity, technology, and brand engagement. Learn more at .
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SOURCE Driver Studios