ROTTERDAM, Netherlands, June 13, 2025 — nubia, a smartphone brand known for its personalization and focus on lifestyle, has announced its official marketing partnership with Twitch Rivals at TwitchCon Europe 2025. The event will take place in Rotterdam from May 31 to June 1, 2025. This collaboration, which coincides with the 10th anniversary of TwitchCon, will highlight the gaming capabilities of the nubia Neo 3 series. Built upon the “Born to Win” ethos, the series will be presented to tens of thousands of attendees and millions of online viewers, allowing for direct engagement with fans, gamers, streamers, and media. The nubia brand will have a significant presence throughout the Twitch Rivals Arena, where top streamers will compete in live tournaments.

Li Wei, Vice President of ZTE, stated that the partnership with Twitch Rivals at TwitchCon Europe 2025 marks another significant achievement for nubia. He emphasized that the “Born to Win” spirit motivates nubia in all its endeavors, encouraging gamers to pursue victory not only in gaming but also in all aspects of life. Following successful collaborations with popular mobile games such as Mobile Legends: Bang Bang and Garena Free Fire, nubia is excited to introduce the nubia Neo 3 series to the global gaming community. TwitchCon offers an ideal platform to demonstrate how their innovative gaming smartphone can enhance the gaming experience for both enthusiasts and professionals. Through their collaboration with Twitch, nubia aims to establish genuine connections with passionate players and expand its gaming presence in Europe and other regions.

nubia Neo 3 GT: A High-Performance AI Gaming Smartphone Rooted in the “Born to Win” Philosophy

The nubia Neo 3 GT, the centerpiece of this partnership, is a high-performance gaming smartphone designed with the “Born to Win” spirit at its core. This philosophy champions confident self-expression, fearless competition, and the continuous pursuit of victory. Equipped with a cutting-edge 6nm octa-core chipset clocked at 2.7GHz, along with up to 24GB of dynamic RAM and 256GB of storage, the device effortlessly handles demanding games.

The standout Dual Gaming Shoulder Triggers provide console-like controls with a high sampling rate and rapid response, a unique feature in its class. Users can customize button mapping, instantly activate Game Space using both shoulders, and execute quick skill combinations with a single touch. These triggers minimize screen obstruction, improve accuracy in FPS and MOBA games, and deliver vibration feedback for a console-like feel. The integrated Z-axis linear motor further enhances the immersive experience with haptic feedback for every action.

The gaming experience is further enhanced by a 6.8-inch FHD+ OLED display with a 120Hz refresh rate and 1300 nits of peak brightness. A large 4083mm² VC cooling system with a multi-layer design ensures stable performance during intense gaming sessions.

The gaming capabilities extend to innovative AI features, with the NeoTurbo AI engine and AI Game Space 3.0 working together to optimize performance through real-time scene analysis and behavioral learning. The AI Virtual Companion Demi offers intelligent gaming assistance with features like Demi Care, Demi Live, and Demi Alarm to improve focus and scheduling. For prolonged gaming sessions, the large battery with Bypass Charging technology allows for direct power delivery without generating excessive heat. Beyond its gaming prowess, the nubia Neo 3 GT serves as a versatile everyday companion for the younger generation, seamlessly integrating professional gaming features with practical functions like AI Photography and AI Translate to cater to diverse user needs.

Immersive Experience Zone Takes Center Stage at TwitchCon Europe 2025

At TwitchCon Europe, nubia is hosting a comprehensive program of activities aimed at maximizing brand visibility and community engagement. Attendees can visit the nubia interactive zone in the Twitch Rivals Arena, which features advanced gaming stations that allow them to experience the nubia Neo 3 GT firsthand. They can explore the smartphone’s exceptional gaming performance, including its unique Dual Gaming Shoulder Triggers and AI Game Space. Prominent streamers will lead intense battles, showcasing the remarkable capabilities of the nubia Neo 3 GT. Daily competitions will offer attendees the chance to compete using the nubia Neo 3 GT for exclusive prizes and merchandise.

The nubia Neo 3 series was launched globally in March 2025, followed by the Free Fire Co-Branded Edition in May 2025 across Southeast Asia, Latin America, the Middle East, Europe, and other global markets.

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