NEW YORK, Aug. 15, 2024 — Roc Nation today announced the merger of its Roc Nation Label and Equity Distribution (EQ) divisions to create ROC Nation distribution. This new platform and destination for artists prioritizes the needs, interests, and focus of the artists themselves.
By combining these divisions, ROC Nation distribution aims to offer a fresh approach to the music industry, providing artists with access to technology, music business expertise, and creative freedom. The platform will sign artists from all genres and at any stage in their careers.
ROC Nation distribution operates as a hybrid model, offering a unique blend of services. Artists partnering with the platform maintain their independence, retain ownership of their master recordings, and retain creative control over their work. They also benefit from data analytics through a proprietary dashboard and have the option to access a range of services across the company.
Roc Nation has always been founded on an independent spirit and a commitment to putting artists first. The creation of ROC Nation distribution is a natural evolution in the music landscape. The mission is to support and empower independent artists while providing them with the tools and resources to distribute their music effectively. All artists currently signed to Roc Nation Label will transition to and benefit from the new ROC Nation distribution structure.
The music industry is undergoing a significant period of transformation. The emergence of direct music distribution channels, coupled with the influence of social media, has significantly altered the traditional industry structure. These developments have fostered a direct connection between artists and consumers, empowering artists to take greater control over promotion, marketing, creative direction, and business development.
The ways in which fans engage with artists and music have revolutionized the industry, reshaping our approach to music consumption.
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