The event highlighted sports, arts, and cultural elements in collaboration with the Days of ’47 Rodeo.

SALT LAKE CITY, Feb. 8, 2025 — Coinciding with the anniversary of the Salt Lake 2002 Winter Games Opening Ceremonies, over 15,000 people filled downtown Salt Lake City for the 2nd Annual Salt Lake Winter Roundup. Organized by Visit Salt Lake, in partnership with the Utah Days of ’47 Rodeo, this full-day event celebrated Salt Lake’s rich history in sports and culture through a diverse range of activities.

Key events at the 2025 Salt Lake Winter Roundup included:

• Skijoring Demonstration: Attendees were captivated by Skijoring Utah’s exciting blend of rodeo and ski racing, providing high-octane entertainment in the heart of downtown Salt Lake.
• Live Performances: Local musical acts, arts organizations, and cultural displays provided a vibrant and festive ambiance throughout the day.
• Interactive Experiences: Participants enjoyed trick horse shows, engaging brand activities, and family-oriented events, adding a participatory aspect to the festivities.
• Local Cuisine: R&R Barbeque and various food trucks offered delectable choices, showcasing the culinary strengths of Salt Lake’s dynamic food scene.

“This year’s Salt Lake Winter Roundup showcased Salt Lake’s welcoming atmosphere and rich heritage,” said Kaitlin Eskelson, President & CEO of Visit Salt Lake. “It was wonderful to see so many visitors and residents unite to celebrate what makes our city unique, while also contributing to the local economy, benefiting hotels, restaurants, and small businesses.”

“The Utah Days of ’47 Rodeo was pleased to again partner with Visit Salt Lake for this impressive downtown event,” said Tommy Joe Lucia, Executive Director of the Days of ’47 Rodeo. “This year’s event truly reflected Utah’s western legacy and community spirit.”

The Winter Roundup not only enthralled attendees but also highlighted the significance of events in boosting Salt Lake’s tourism sector. By encouraging overnight stays and stimulating downtown activity, the event provided significant benefits to local hotels, restaurants, and independently owned businesses.

About Visit Salt Lake:
Visit Salt Lake is a private, non-profit organization responsible for promoting Salt Lake as a convention and tourism destination. Collaborating with Salt Lake County, Visit Salt Lake enhances the regional economy by attracting conventions, sporting events, and leisure travelers, with a strong focus on sustainability and environmental responsibility. Through its sales and marketing initiatives, Visit Salt Lake’s contribution to the area’s $5.8 billion tourism industry translates to over $1,700 in tax savings for each household in Salt Lake County. For more information, go to .

Contacts:
Ryan Mack, Vice President of Communications – 801-859-3587 | Karen Boe, Communications Specialist – 801-230-5404 |

SOURCE Visit Salt Lake

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