Samsung Leverages AI to Power New Device Releases


Samsung is prioritizing AI innovation to drive device sales. At their recent Unpacked event in Paris, they unveiled new devices like the Z Fold 6 and Z Flip 6 foldable smartphones, the Galaxy Watch 7, Galaxy Watch Ultra, and the Galaxy Ring. These devices are powered by the Galaxy AI platform, which enhances various aspects of Samsung’s product lineup and aims to strengthen their position in the competitive tech market.

AI’s Role in Samsung’s New Devices: The Galaxy AI platform was the star of Samsung’s Unpacked event. Introduced with the Galaxy S24 line, Galaxy AI integrates generative AI capabilities across Samsung’s health and fitness apps, photo applications, productivity tools, and web browsers. This strategy highlights Samsung’s reliance on AI to differentiate its devices and boost sales.

Health and Fitness Integration: A standout feature of the Galaxy AI platform is the Energy Score. This software uses AI to analyze sleep patterns, exercise routines, and other health metrics, providing users with a comprehensive fitness score. This score helps users understand their overall fitness levels and identify factors impacting their energy levels. This integration is prominent in the Galaxy Ring, Watch 7, and Watch Ultra, making these devices more attractive to health-conscious consumers.

Generative AI Features: Samsung has also integrated generative AI into its photos app, allowing users to perform creative tasks such as adding sunglasses to a person in a photo and automatically generating realistic-looking glasses. Additionally, the conversation mode feature enables real-time language translation by transforming the Fold and Flip screens into digital whiteboards that display translated text. This functionality enhances the usability of Samsung devices in various settings.

AI Integration with Google: Samsung’s AI capabilities are further strengthened by their collaboration with Google. The inclusion of Google’s Gemini software and assistant adds another layer of functionality to Samsung’s devices, making them more versatile and user-friendly.

Encouraging Upgrades: Samsung’s AI-driven strategy is not just about attracting new customers but also encouraging existing users to upgrade their devices. Unlike Apple (NASDAQ:AAPL), which limits its AI features to the latest iPhone models, Samsung is rolling out Galaxy AI to several previous-generation products, including the S22, Z Fold 4, and Z Flip 4 from 2022, as well as the S23 and Z Fold 5 and Z Flip 5 from 2023. This approach gives users a glimpse of the latest AI features, incentivizing them to upgrade when they are ready.

Market Adoption and Future Prospects: Samsung reports that 77% of Galaxy S24 owners use AI features weekly, indicating strong adoption of its AI technology. The company is also considering charging a fee for its AI services in the future, potentially creating a new revenue stream. However, this strategy could face challenges depending on Apple’s approach to its Apple Intelligence services. If Apple offers its AI features for free, it could sway customers away from Samsung.

Competition with Apple: The race between Samsung and Apple to dominate the AI landscape is intensifying. While Samsung has a head start with its Galaxy AI platform, Apple is preparing to launch its own AI software soon. The success of these AI initiatives will play a crucial role in determining which company can leverage AI to boost device sales and capture market share.

Conclusion: Samsung’s AI innovation is a key driver behind their latest device launches. By integrating advanced AI features into their product lineup, Samsung aims to enhance user experiences and encourage device upgrades. As the competition with Apple heats up, the effectiveness of these AI capabilities will be critical in shaping the future of both companies in the tech market. With Samsung leading the charge, the next few months will reveal whether AI innovation can significantly impact device sales and consumer loyalty.