DENVER, April 1, 2025 — Shinesty is making waves with its latest technological innovation: Inflatabulge
pump-up Ball Hammock® underwear. Featuring a built-in pump, these underwear allow wearers to enhance their appearance.
Drawing inspiration from the Reebok Pumps of the 1990s, the InflataBulge boxers incorporate an inflatable pouch in the crotch area. This feature is designed to address what the company considers a significant societal concern: a lack of impressiveness in that particular region. A few squeezes of the pump provides an instant boost in confidence and swagger.
The pouch can be inflated with a simple finger-and-thumb pump and maintains its puffed-up state for several hours. The underwear, priced at $39.99, is offered in two styles and a range of sizes from XS to 5XL.
To mark the launch, Shinesty has made the product a key part of its April Fools’ Day marketing. Customers have the option to send the underwear to friends, accompanied by a message stating: “Someone thinks you’re hung like a seahorse.”
According to Chris White, Shinesty’s CEO, “There are moments when a little extra enhancement is beneficial – such as during cold weather, public speaking events or meeting a significant other’s family. While society has been focused on disease prevention and climate solutions, we’re asking if those things are more important than inflated egos.”
Shinesty even attempted to enlist Dennis Rodman for the campaign, but he was unavailable due to diplomatic commitments in North Korea.
Each purchase includes a “How-To Guide” with reminders regarding the recipient’s endowment. Additional information and purchasing options for Inflatabulge Ball Hammock underwear are available at:
About Shinesty
Shinesty, established in 2014 by Chris White and Jens Nicolaysen, aims to inject humor into the world. The company is recognized for its unique brand voice, vibrant party attire, and the sale of over 9 million pairs of Ball Hammock® Pouch Underwear. Shinesty has a staff of over 80 individuals and has been featured in Inc. 5000’s list of rapidly expanding companies.
SOURCE Shinesty
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