RIYADH, Saudi Arabia, Feb. 9, 2025 — Following successful launches in Iraq, Kuwait, the UAE, and Qatar, SOUEAST has officially entered the Middle Eastern automotive market. The company will launch in Saudi Arabia, the region’s largest market, during the second quarter of 2025.

SOUEAST will offer high-quality vehicles designed for Middle Eastern drivers, combining advanced styling, robust performance, and dependable construction.

A Reimagined Approach to Mobility

Founded in 1995, SOUEAST is a leading Chinese automotive brand. With over two decades of global experience, the company is embarking on a new growth phase. The name “SOUEAST,” a blend of “Soul” and “Ease,” reflects its mission to provide easy urban mobility for young people worldwide.

SOUEAST’s “Ease Your Life” philosophy guides all its vehicles, seamlessly integrating convenience, performance, and design into urban driving. The brand is dedicated to enhancing daily commutes, making driving stress-free and enjoyable.

Designed with a New Generation in Mind

SOUEAST targets dynamic, adventurous young professionals and families (ages 25-40) who value quality and style. These drivers seek vehicles that align with their aspirations and lifestyles.

The brand provides vehicles blending practicality, advanced technology, and striking designs to meet these needs. SOUEAST aims to deliver a driving experience that encourages exploration, connection, and personal growth.

Innovative Vehicles for the Saudi Market

In 2025, SOUEAST will introduce a range of vehicles tailored for Saudi consumers. Key models include the S09 Smart Premium SUV, a premium seven-seater for urban professionals, blending business functionality with family features. This model offers a turbocharged engine, all-wheel drive, and a luxurious interior for a balance of power and comfort.

The S07 Urban Intelligent SUV is a stylish, tech-focused SUV for young professionals, featuring smart technology, ample space, and dynamic performance for daily commutes and weekend trips.

Finally, the S06 Urban Stylish SUV is a fashionable, sporty model with distinctive styling. It’s perfect for drivers seeking a tech-forward driving experience.

Each model offers modern aesthetics, intelligent technologies, and premium comfort features. Complete specifications and pricing will be released closer to the launch.

A Commitment to Saudi Arabia

SOUEAST recognizes Saudi Arabia’s strategic importance in the Middle East and is fully committed to the market. The brand plans to open dedicated showrooms nationwide by the end of 2025, improving customer access.

To ensure a smooth ownership experience, SOUEAST will establish a comprehensive after-sales and parts center, offering prompt and reliable service. Saudi drivers can expect convenient, worry-free support from purchase to maintenance.

The Middle Eastern launch isn’t the end of SOUEAST’s global expansion; the brand launched globally in Uzbekistan in September 2024. Following its success in the region, the brand will expand to more countries in Central Asia and the Middle East, and other global regions, bringing innovative vehicles to drivers worldwide in the years to come.

Stay Informed

For more details on SOUEAST’s Saudi Arabian launches, visit the official website at .

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