MONTRÉAL, July 2, 2025 – The Société québécoise du cannabis is inviting media representatives to an update on its initiative to extend the operating hours of certain stores. This move is part of the company’s broader strategy to combat the illicit market, coinciding with the opening of a new retail location in the Vieux-Montréal district.
Date: Friday, July 4, 2025
Time: 9:30 a.m.
Address: 84, rue Saint-Paul Est, Montréal
Company representatives scheduled to attend the event include:
- Suzanne Bergeron, President and Chief Executive Officer;
- Alexander Bove, Director, Real Estate;
- Jean-François Dulac-Lemelin, Senior Vice-President, Customer Experience;
- Théogène Morin, Regional Director;
- Mario Quattrociocche, Manager, Vieux-Montréal store; and
- Alban Troja, Director, Evolution and Performance, Customer Experience.
Please note that interviews will be available in both French and English. Microphone stands may be beneficial as an audio multi-box will not be provided. Parking in the area is limited.
About the Société québécoise du cannabis (SQDC)
The SQDC is a government corporation mandated to distribute and sell cannabis in Québec, with a primary focus on safeguarding customers’ health and safety. The company is dedicated to offering quality products and providing consumers with information and guidance on how to minimize the health impacts associated with cannabis use. A key objective is to reduce the size of the illegal cannabis market in Québec. The declared dividend, which equals the company’s net income, is transferred to the Fonds de lutte contre les dépendances—a fund managed by the Ministère des Finances du Québec—and is primarily reinvested in cannabis-related education, prevention efforts, and research. For more information, please visit .
SOURCE Société québécoise du cannabis