WILLINGTON, England, June 27, 2024 — Bionical Solutions, a leading provider of technology-enabled engagement and healthcare services to global pharmaceutical, biotech, healthcare companies, and the NHS, announced today the appointment of Tom Tacon as Business Unit Director of Bionical Virtual Engagement, previously known as Bionical Solutions Commercial business. Tom will join the company on July 1st.
Tom has nearly two decades of experience working for leading pharmaceutical and med tech companies, including Daichi Sankyo, Coloplast, Boehringer Ingelheim, and GSK, and is a seasoned sales and marketing executive.
At Daichi Sankyo, where he has been employed since 2017, Tom spearheaded a multi-channel marketing approach, including establishing a virtual sales force, creating custom digital sales content, and leading field sales teams. He has been involved in multiple successful UK product launches, both as a Regional Business Director (2017 – 2022) and, more recently, as the Brand Manager within their significant cardiovascular franchise.
Bionical Virtual Engagement is the newly branded Commercial division of Bionical Solutions, formerly known as Multi-Channel Engagement. Bionical Solutions is separating two of its business divisions, Multi-Channel Engagement (Commercial) and Health Outcomes (Clinical), into distinct legal and operating entities within the parent company to allow each business greater autonomy to focus on its specific growth objectives and better meet the needs of clients. The separation of Bionical Virtual Engagement will be finalized on 1 July 2024, and Bionical Health on 1st August.
Gareth Davies, joint CEO at Bionical Solutions, commented: “Tom’s appointment comes at an exciting time for Bionical Virtual Engagement as it establishes an independent path providing an essential service to pharma, medtech, and healthcare companies seeking to improve engagement with prescribers. Tom’s extensive experience leading sales teams and developing multi-channel engagement strategies will be invaluable to the company and our clients.”
Tom Tacon, newly appointed Business Unit Director of Bionical Virtual Engagement, said: “It is a great honor to be given the opportunity to lead Bionical Virtual Engagement. I look forward to collaborating closely with the team and continuing to elevate our business to new heights, empowering our clients to consistently deliver exceptional customer experiences.”
About Bionical Solutions
Bionical Solutions is a rapidly expanding international provider of technology-enabled engagement and healthcare services to global pharmaceutical, biotech, healthcare companies, and the NHS. Through its three divisions – Bionical Solutions, Bionical Virtual Engagement, and Bionical Health – the company provides education and support to healthcare professionals and patients and delivers personalized experiences through the optimal blend of human interactions and technology.
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