Travelport’s 2025 Travel Retail Report: Industry at a Turning Point “`

30cad7efb126aabd91161132fc5d8a78 1 Travelport Releases Second Annual State of Modern Retailing Report: 'Travel's Tipping Point'

Travelport’s new research, combined with broader industry analysis, reveals key trends transforming the travel sector in 2025.

LANGLEY, United Kingdom, Jan. 15, 2025 — , a global technology company supporting travel bookings for countless agencies and providers globally, today launched its second annual State of Modern Retailing report. This report, integrating proprietary research and wider industry insights, details significant trends reshaping the travel industry in 2025, including the growing demand for transparency, the rise of subscription models, and AI’s impact on the travel retail experience.

“Travelers prioritize simplicity, transparency, and trust,” stated Jen Catto, Chief Marketing and Product Officer at Travelport. “Our research indicates a turning point in travel. Retailers embracing radical transparency, responsible AI adoption, and streamlined experiences will thrive.”

Five Key Trends for 2025:

  1. Transparency Trumps Deception
    The travel industry faces criticism for misleading pricing practices. Almost half (44%) of surveyed consumers view airlines, hotels, and travel companies as major culprits, second only to credit card companies (45%).

    Modern retailing needs honesty. Brands eliminating hidden fees and agencies offering clear, comparable options will build customer loyalty. Transparency is a competitive advantage.

  2. Simplicity Outpaces Complexity
    Fintech’s impact on personal finance (agreed upon by 47% of consumers) contrasts with travel’s lagging simplification. Over half of consumers (56%) find airline offerings more confusing now than a decade ago.

    To mirror fintech’s success, travel companies need flexible, API-driven technology for seamless content, data, and feature integration. Simplifying the shopping experience is key.

  3. Partnerships Fuel Growth
    Overabundance of options creates choice overload. In streaming, 56% of consumers feel overwhelmed, and 75% prefer bundled subscriptions.

    Travel mirrors this. Innovative partnerships are emerging. For instance, low-cost carriers (LCCs) are making their offerings accessible to travel retailers, recognizing that a multi-channel approach boosts loyalty.

  4. Travel Subscriptions Rise
    Travel subscriptions are gaining popularity. Online travel agencies (OTAs) like eDreams ODIGEO, with over 6.5 million Prime subscribers, highlight the potential. Subscriptions are their leading revenue source.

    One-third of consumers (35%) would consider a travel subscription in 2025, indicating strong growth potential. Convenience, savings, and exclusive benefits make them attractive.

  5. AI Enhances Travel Retail
    AI adoption is expanding (used by 58% of individuals). Travel is among the top three industries trusted with AI (42% of consumers trust travel brands’ responsible AI use), with 80% of frequent travelers comfortable using AI for trip planning.

    AI will transform travel retailing, from behavior prediction to personalized offers. For agencies, AI will streamline content management, customer service, and upselling.

To read the complete report or learn more about Travelport, please visit .

About Travelport
Travelport is a global technology company powering bookings for hundreds of thousands of travel suppliers globally. Its next-generation marketplace, Travelport+, connects travel buyers and sellers, improving how travel is sold and enabling modern digital retailing. Headquartered in the United Kingdom and operating in over 165 countries, Travelport focuses on innovation within the travel ecosystem.

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