• Trip.com Group will present its joint Technology Game Changers: Future Trends in Travel & Tourism report at the ITB Berlin Press Conference.
• Leadership panels will discuss the impact of tech trends and AI on personalization and travel experiences.

BERLIN, Feb. 25, 2025 — Trip.com Group will explore the future of travel at ITB Berlin 2025, focusing on technologies like AI-driven personalization. The company aims to showcase the digital transformation occurring throughout the travel sector with its largest presence at the event to date.

Keynote speeches and panel discussions featuring senior leaders will highlight technology’s current and future influence on travel.

Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group, and Julia Simpson, President & CEO of the World Travel & Tourism Council (WTTC), will introduce the Technology Game Changers report, offering an analysis of emerging technologies. The launch event will delve into innovations across four key areas and provide valuable insights for leaders navigating the evolving digital landscape. Press Conference: March 5, 2025, 10:15 AM (CET), Hall 5.3 Presentation Hub.

Schubert Lou, COO of Trip.com, will participate in a panel discussing how Trip.com utilizes AI personalization to improve customer experience and loyalty. Lou will further analyze the key innovations changing the industry, offering strategies for staying competitive. March 4, 2025, 11:00 AM (CET), Hall 6.1 eTravel Stage.

Mr Andy Washington, General Manager of Trip.com Group Europe, will join a panel on how technology powers personalized travel. The session will cover the challenges of balancing mass production with individual needs and how AI is enabling hyper-personalized travel planning. The discussion will emphasize Trip.com Group’s successful integration of tailored experiences, both for individual travelers and within complex packages, ensuring efficiency and profitability. March 4, 2025, 4:15 PM (CET), Hall 7.1b Blue Stage.

Attendees can visit Trip.com Group’s booth at Hall 9, Stand 121. Representatives from Flights, Stays, Attractions and Tours, Transportation, Vacations, and Destination Marketing teams will be available.

Strategic Partnerships & Strong European Growth

Trip.com Group is dedicated to the European market and aims to strengthen partnerships, including a Memorandum of Understanding (MOU) with the German National Tourism Board. This collaboration highlights the Group’s commitment to a strong presence in Germany, as part of its broader European expansion.

Trip.com Group is set to expand its influence in the region’s travel sector, supported by recent office openings in Paris and Istanbul, in addition to existing locations in London, Edinburgh, Frankfurt, Rome, and Barcelona. The Group’s European presence is growing, with positive regional growth indicators.

Trip.com Group recently announced that air ticket and hotel bookings on its international OTA platform had increased by over 70% year-over-year. Furthermore, bookings for travel within German specifically grew by almost 60% year-over-year.

“We are confident about the strong growth of our international business and the increasing progress we’re making in the European travel market,” said Mr. Washington.

“The European market is increasingly focused on personalized travel experiences. To meet this demand, Trip.com Group will continue to innovate our technology so that we can better understand customer needs and create customized journeys that improve the overall travel experience.”

As the travel industry embraces digital transformation, Trip.com Group is committed to staying at the cutting edge of innovation by utilizing technology to enhance customer service, improve operational efficiency, and fuel growth within the global travel industry.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar. Trip.com Group’s platforms enable travelers worldwide to make informed and cost-effective bookings for travel products and services, while also allowing partners to connect with users by offering comprehensive travel content and resources through an advanced transaction platform consisting of apps, websites, and 24/7 customer service centers. Founded in 1999, Trip.com Group was listed on NASDAQ in 2003 and HKEX in 2021. It has become one of the world’s most recognized travel groups, with a mission to “pursue the perfect trip for a better world.” Find out more about Trip.com Group here: .

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