SUZHOU, China, Dec. 29, 2025 — On December 18, 2025, the Academy of Film and Creative Technology at Xi’an Jiaotong-Liverpool University (XJTLU) formally unveiled its immersive dome cinema, kicked off the fifth MEGA International Creative Media Festival, and announced the establishment of the International Immersive Media Creation Alliance.

Collectively, these three initiatives mark a major stride in advancing immersive media education, creative practice, and industry collaboration at the university.

A standout highlight of the day was the opening of the immersive dome cinema at XJTLU Entrepreneur College (Taicang). Boasting an 18-meter-diameter dome with 8K resolution visuals and a fully enveloping sound system, the space delivers a highly immersive digital environment.

The cinema is fitted with a self-illuminating LED display, offering a 110°×180° wraparound field of view.

Professor Qian Liu, Dean of the Academy of Film and Creative Technology, said: “The immersive display environment enables abstract ideas that were previously difficult to convey to become intuitive and tangible. As a facility at the international forefront and a pioneering initiative within higher education, the dome cinema will provide an important platform for cross-disciplinary teaching, research, and creative practice.”

Professor Youmin Xi, Executive President of XJTLU, added that the dome cinema introduces a new spatial paradigm for creative expression, allowing faculty and students to explore a deeper connection between humans and technology.

Hosted alongside the dome cinema’s launch, the fifth MEGA International Creative Media Festival centered on the theme “Immersion”. Focused on film, digital media arts, and creative technology, the festival served as an international exchange platform through screenings, competitions, and a themed summit.

This year saw the introduction of new categories for AI-generated content and short-form video. The festival received 1,384 submissions from 14 countries and regions—marking a 67% increase from the previous edition and a record high. Fourteen teams and individual creators were recognized with awards. The opening ceremony livestream drew over 2.07 million views, reflecting the festival’s expanding global reach.

The themed summit, titled “Immersive Future: Scene Revolution and Value Innovation Driven by Immersive Media”, brought together experts from universities, industry, and creative institutions to discuss how immersive technologies are reshaping content creation, spatial experiences, and future application scenarios.

On the same day, the International Immersive Media Creation Alliance, initiated by the Academy of Film and Creative Technology, was formally established.

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