Zig-Zag Launching Organic Hemp Cones for 4/20
NEW YORK, April 15, 2025 — This year on 4/20, Zig-Zag will be front and center in Times Square. As the presenting sponsor for Cannabis Now’s official 4/20 Countdown Celebration, Zig-Zag will mark the occasion with an homage to cannabis culture at the upscale Times Square dispensary Charlie Fox. The 4/20 countdown is scheduled to begin at 3:00pm, bringing together fans, influencers, and those curious about cannabis for a unique celebration in the heart of NYC.
Zig-Zag is a globally recognized brand with a history spanning over 145 years. Originating as a French innovation, it has evolved into a global standard synonymous with quality, creativity, and culture. The iconic orange pack and “Le Zouave” image have been featured in various media, including music videos and murals, and have been referenced by notable figures such as Snoop Dogg, Cypress Hill, Eazy-E, and Eminem.
To commemorate its heritage and future, Zig-Zag’s distinctive orange branding will be prominently displayed throughout NYC with billboards, street teams, and the official 4:20 countdown at One Times Square. Additionally, the brand will introduce “Zig-Zag Through the Years” at Charlie Fox—regarded as the “Bergdorf’s” of dispensaries—with a press preview scheduled for April 17. This immersive exhibit will showcase vintage packaging, significant collaborations, and cultural artifacts that highlight Zig-Zag’s evolution across generations.
According to Eugenio Garcia, founder and CEO of Cannabis Now Media, being in Times Square on this important day provides the perfect opportunity to celebrate the incredible journey of the cannabis community.
Maggie Streng, Brand Marketing Director at Zig-Zag, stated that the partnership brings Zig-Zag’s cultural legacy to life in the heart of Times Square. She added that the company is proud to celebrate 4/20 by acknowledging its roots, the cannabis community, and the culture that continues to inspire them.
As part of the celebration, Zig-Zag is launching its latest product: Zig-Zag Organic Hemp Cones—a premium, eco-friendly pre-rolled option made entirely from organic hemp. These plant-based, non-GMO cones provide a sustainable way to enjoy your preferred blends during the 4/20 celebrations in Times Square. The new line will be available at select retail locations and wholesale distributors.
Press Preview: Charlie Fox 719 7th Ave Thursday, April 17 2-4PM
About Cannabis Now Media
Cannabis Now, established in 2010, is a leading voice in cannabis culture and advocacy, acting as a connection between the cannabis industry and the public. It is the only nationally distributed cannabis magazine, found in major airports at Hudson News, as well as Barnes & Noble, Kroger, and other retailers. The digital version is available on Apple, Android, and online.
Under the leadership of founder and CEO Eugenio Garcia, Cannabis Now provides reliable reporting on legislation, lifestyle, innovation, and social change. With a community exceeding 4 million, the brand is redefining the cannabis conversation, celebrating the plant’s role in modern society, and producing engaging live events that showcase cannabis culture.
About Zig Zag
For over 140 years, Zig-Zag has been creating some of the world’s most recognizable rolling papers. As the brand celebrates its 145th anniversary, it remains committed to innovation and staying relevant in cultural and countercultural trends. Zig-Zag gained significant pop culture recognition with a mention on Dr. Dre’s album, The Chronic. The album’s triple-platinum success and Grammy wins highlighted the brand, prominently featuring the Zig-Zag emblem alongside Dr. Dre’s face on the cover. Since then, Zig-Zag has remained a consistent presence in cultural conversations.
Media Contact:
Marvin Roca
SOURCE Cannabis Now
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