Fospha’s Halo Report: DTC Ads’ Hidden Impact on Amazon Sales Revealed “`
LONDON, Feb. 20, 2025 — Fospha, a comprehensive marketing measurement platform, has released new research quantifying the "halo effect"—the previously unmeasured influence of direct-to-consumer (DTC) advertising on third-party marketplaces like Amazon, across platforms such as TikTok, Meta, and YouTube. Existing measurement tools fail to capture this crucial cross-platform effect. The…