$8 Million in Supplemental Funding Indicates Increasing Investor Confidence in IoT Adoption and Blues’ Progress

BOSTON, July 8, 2025 — Blues, a prominent provider of Internet of Things (IoT) connectivity solutions, today revealed an $8 million follow-on investment round. This round was spearheaded by current investor XYZ Venture Capital, following its earlier $25 million fundraising effort led by Sequoia Capital in May 2025.

This recent capital injection resulted from heightened investor interest after the previous funding round was oversubscribed, leading the company to advance the timeline for this subsequent investment phase. The supplementary funds arrive at a crucial juncture for Blues, given that swift customer uptake and increasing demand highlight a definite market requirement for its connectivity offerings.

These funds will be utilized to sustain the company’s expansion, stimulate ongoing product development, and empower Blues to fulfill its objective of assisting global manufacturers of physical products in converting their goods into intelligent, data-powered services.

“In our previous funding round, investor interest exceeded what we could accommodate, clearly indicating a chance to accelerate our progress,” stated Ian Small, CEO of Blues. “The adoption of IoT is gaining pace across various sectors, encompassing refrigeration producers, logistics firms, and automotive battery suppliers. For every type of product manufacturer, Blues streamlines secure, uninterrupted cloud-connectivity for physical goods. This presents a perfect opportunity to broaden our influence, leverage our distinct offering, and assist our clients in implementing intelligent services to cultivate new income sources.”

“For a long time, we have strongly supported Ray Ozzie’s vision and Blues’ technology,” commented Ross Fubini, Managing Partner at XYZ Venture Capital. “Observing customer pilot programs transition into large-scale production deployments affirmed our belief that this was the opportune time to increase our investment in Blues and bolster the company’s heightened market entry strategy.”

Blues significantly simplifies and reduces the cost of extracting valuable insights from physical goods, thereby speeding up the introduction of new profitable services that usher product manufacturers into the intelligent age. Blues is facilitating a much-needed transformation in the industry by making these functionalities accessible to all product creators, not exclusively those with substantial research and development funds.

“I established Blues driven by my profound conviction that immense potential exists in assisting every physical product to become connected and intelligent,” stated Ray Ozzie, Founder and Executive Chair of Blues. “It is thrilling to witness our clients enhance their customers’ experiences with novel, intelligent services, all enabled by Blues’ ability to access the data embedded within their physical products.”

Having secured $99M in total funding so far and experiencing increasing adoption among both new and current clients, Blues is at the forefront of tackling the most complex issues in IoT connectivity.

About Blues

Blues stands as a pioneer in secure wireless connectivity, assisting organizations in converting their physical goods and operations to revolve around data and the provision of intelligent services driven by data. Serving clients in transportation, healthcare, energy, and logistics across North America, Central America, and Europe, Blues aims to foster innovation by enabling cloud-connected machine intelligence for enterprises of all dimensions.

Through Blues, clients can effortlessly and safely set up and interact with any physical product, regardless of location, thereby opening new income streams and enhancing customer experiences, all while decreasing expenses. Blues addresses the primary hurdles linked with wireless connectivity, simplifying the secure cloud-connection of any physical product on a large scale.

Across the globe, thousands of organizations, including non-profits, emerging businesses, and large corporations, link their devices using Blues’ integrated hardware, software, and cloud services. To learn more about Blues and its wireless connectivity offerings, please visit and follow Blues on , and .

About XYZ Venture Capital
Established by Ross Fubini in San Francisco, XYZ Venture Capital operates as an early-stage venture capital entity that finances founders developing businesses in sectors poised for technological disruption. Recognized for its prowess in public sector and defense technology—featuring companies such as Anduril, Apex Space, and Chapter—the firm has expanded its support to include frontrunners in enterprise, financial technology, healthcare, and environmental solutions. Distinctive features of XYZ include strong connections with founding teams, customized business assistance, ongoing engagement into subsequent growth phases, and specialized knowledge in facilitating future funding rounds. Discover more at .

SOURCE Blues