MONTREAL, Jan. 19, 2026 – Air Transat is poised to revamp the experience for travel lovers with a fresh loyalty program crafted to recognize loyalty via accessible, personalized perks. Backed by a strategic alliance with Desjardins Group and powered by Visa, this program will amplify benefits for its customers, delivering an enhanced experience at every step of their travel journey. The launch is scheduled for the second half of 2026.
This partnership is part of a strategy to provide travelers with an innovative loyalty program featuring exclusive perks and an elevated experience. The alliance unites two iconic Quebec-based firms, supported by one of the globe’s most trusted and secure payment networks.
“This strategic alliance with Desjardins—fueled by Visa—is a core pillar of our business strategy. It enables us to deepen connections with our customers while speeding up sustainable value creation for Transat and its investors. This new loyalty program will enhance the Air Transat experience (voted World’s Best Leisure Airline by Skytrax seven times) through a modern, straightforward, and flexible approach. Together with Desjardins and Visa, we’re taking another step to deliver even more to our loyal customers at every point in their travel journey,” stated Xavier Szwengler, Vice President of Marketing and Distribution at Transat.
“We’re extremely proud to see this partnership come to life. We’re eager to reveal our line of credit cards that will boost the loyalty experience provided by Air Transat. This initiative underscores our dedication to offering tangible, personalized benefits to our members and clients who travel with Air Transat—working in collaboration with Visa,” noted Nathalie Larue, Executive Vice-President of Personal Services and Community Life at Desjardins Group.
“For over 50 years, Visa Canada has proudly partnered with Desjardins to bring value and innovation to their members, and we’re thrilled to collaborate with another Canadian organization—Air Transat—in this next chapter. Together, we’re launching a new set of cards crafted to provide Canadians with more travel opportunities, meaningful rewards, and outstanding payment experiences. Supported by Visa’s global network, cardholders will benefit from secure, smooth payments no matter where their lives take them,” shared Dan Iwachiw, Vice President and Head of Product at Visa Canada.
This three-way partnership signals confidence and a promising future. Additional details will be released in the upcoming months.
About Air Transat
Established in Montreal in 1987, Air Transat is a leading travel brand that was named the 2025 World’s Best Leisure Airline by passengers at the Skytrax World Airline Awards. Its offerings provide access to international destinations, primarily in Europe, the Caribbean, the U.S. East Coast, South America, and North Africa. Air Transat is known for its exceptional customer service. Its fleet features some of the most energy-efficient aircraft in their class. Headquartered in Montreal with key hubs at YUL Montréal-Trudeau International Airport and Toronto Pearson Airport (YYZ), the company employs 5,000 people who share a common goal: to bring people closer together. Air Transat is a business segment of Transat A.T. Inc. (TSX: TRZ).
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About Desjardins Group
Desjardins Group is the largest cooperative financial group in North America and the sixth largest globally, with assets totaling $511.9 billion as of September 30, 2025. It has been named one of Canada’s top employers by both Forbes magazine and Mediacorp. It was also recognized as one of the World’s Best Banks in 2025 by Forbes. To address the varied needs of its members and clients, Desjardins provides a full spectrum of products and services to individuals and businesses via its extensive distribution network, online platforms, and subsidiaries across Canada. Ranked among the world’s strongest banks by The Banker magazine, Desjardins boasts one of the industry’s highest capital ratios and one of the highest in the industry.
Media inquiries: Desjardins Group Public Relations
514‑281‑7000, ext. 5553436
About Visa
Visa (NYSE: V) is a global leader in digital payments, enabling transactions between consumers, merchants, financial institutions, and government entities in over 200 countries and territories. Our mission is to connect the world via the most innovative, convenient, reliable, and secure payments network—empowering individuals, businesses, and economies to prosper. We believe that inclusive economies lift everyone everywhere and view access as fundamental to the future of money movement. Learn more at .
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SOURCE Transat A.T. Inc.
