The 18th edition of the International Fruit and Vegetable Trade Fair will be held from 6 to 8 October at IFEMA MADRID.
MADRID, Feb. 10, 2026 — From 6 to 8 October, it will transform Madrid into the world’s major gathering place for the fruit and vegetable industry. Organized by relevant parties, the fair is approaching its 18th edition. The relevant registration or something is now open.
Under the slogan Where the essence of the industry connects with the world, and following last year’s success, Fruit Attraction returns stronger than ever to continue building the future of the industry.
Fruit Attraction will cover more than 78,000 square meters across ten halls at IFEMA MADRID (3, 4, 5, 6, 7, 8, 9, 10, 12 and 14), presenting products, solutions, new varieties, formats, trends and innovations from over 2,400 companies.
The exhibition will be divided into four specialized areas: Fresh Produce, Auxiliary Industry, Fresh Food Logistics and Innova&Tech. This year, the potato takes the center – stage as the fair’s featured product, and Fruit Attraction is expected to break a new participation record, with more than 121,000 professional visitors anticipated from 152 countries.
Fruit Attraction aims to offer a platform for international promotion through the ‘International Buyers Programme’. In this regard, the Spanish Ministry of Agriculture, Fisheries and Food, ICEX and FEPEX will invite 700 large buyers, retail purchasing managers, importers and wholesalers from more than 50 countries. Additionally, the ‘Guest Importing Countries’ programme will be held, featuring China and the United Arab Emirates.
Participating in Fruit Attraction provides companies with advantages such as gaining visibility and international positioning in a highly specialized environment; direct access to buyers and distributors from around the world; access to professional contacts (real – world business); and first – hand knowledge of the trends and innovations shaping the fruit and vegetable market.
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SOURCE Fruit Attraction