Discover better-for-you options featuring the new Simple Truth Protein range, intelligent product labels, FoodHealth Scores, and complimentary 30-minute virtual nutrition coaching for VIC cardholders

MATTHEWS, N.C., Dec. 30, 2025 — Harris Teeter has introduced its ‘Happier, Healthier with Harris Teeter’ program, a store-wide strategy to assist shoppers in meeting their health and wellness objectives. This initiative extends across all departments, offering services from pharmacy advice and dietary guidance to fresh, premium produce, a new collection of high-protein foods, and numerous products formulated without undesirable components.

The program launches in January, coinciding with the debut of the new Simple Truth Protein range, improved smart tags highlighting attributes like high protein and no added sugar, new digital resources such as FoodHealth Score data, and a free 30-minute virtual consultation with a Harris Teeter dietitian for each VIC card household. These elements are designed to simplify the wellness journey for customers.

“Our shoppers are seeking methods to enhance their general health and reach their personal wellness targets,” stated Danna Robinson, Harris Teeter’s director of corporate affairs and customer relations. “The Happier, Healthier with Harris Teeter initiative aims to provide every customer with the resources and knowledge required for wiser, more educated nutritional choices. Assisting individuals in making significant progress toward better eating habits helps us facilitate their overall health.”

Simple Truth Protein Range
The Simple Truth Protein collection covers breakfast items, snacks, full meals, and ingredients, providing handy, wholesome options rich in protein and containing no artificial colors, flavors, or preservatives.

From portable snacks for post-workout recovery to ready-made meals and kitchen essentials, these products help customers meet their protein targets while enjoying satisfying flavors. New items endorsed by registered dietitians include:

• Simple Truth Protein Cheddar & Mozzarella Cheese Egg Bites
• Simple Truth Protein Hazelnut-Filled Protein Pancakes
• Simple Truth Protein Roasted Red Pepper and Lentil Soup
• Simple Truth Protein Brownie Mix
• Simple Truth Protein Grassfed Whey Protein Powder

A complete listing of Simple Truth Protein items at Harris Teeter is available .

Complimentary Nutrition Coaching for All VIC Card Households
Each household with a VIC card is eligible for one no-cost 30-minute virtual nutrition session with a licensed registered dietitian, accessible from any online location (nutrition services are not offered in South Carolina). The consultation will provide advice on healthy eating and meal preparation, plus reliable wellness guidance to help customers begin their 2026 health goals. Dietitians will demonstrate how to use the new FoodHealth Score feature in the Harris Teeter app, a tool from FoodHealth Company that rates products on nutrient density and ingredient quality. They will also present OptUP® Nutrition Insights, which allows customers to analyze and monitor the nutritional content of their purchases.

VIC Card Members can book an appointment with a registered dietitian at:

To learn more about Harris Teeter, go to and follow on and .

ABOUT HARRIS TEETER 

Harris Teeter, a fully owned subsidiary of The Kroger Co. (NYSE: KR), has been improving lives for over six decades—one meal, family, employee, and community at a time. Based in Matthews, N.C., the company has 36,000 dedicated employees working in more than 250 stores and 70 fuel centers throughout North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia. 

SOURCE Harris Teeter