PANAMA CITY, Jan. 23, 2026 — In 2025, persistent macroeconomic uncertainty and rapidly shifting crypto narratives made asset selection a defining pillar of exchange competitiveness. Throughout the year, HTX, the global leading cryptocurrency exchange, continuously refined its asset listing and governance framework, balancing broad sector coverage with market preemption and disciplined selection standards.

A Look Back at the Year: Initial Listings – A Matter of Strategy, Not Chance

The exchange introduced 166 new cryptocurrencies during 2025. HTX’s asset strategy consistently prioritized projects demonstrating strong narrative momentum, community engagement, and potential for long-term value. In 2025, this approach resulted in multiple high-impact initial listings, including (95x), (69x), (42x), and (10x).

By collaborating with premium projects and maintaining a consistent focus on initial listings, HTX repeatedly established itself as a market leader. Many assets first listed on HTX were subsequently adopted by major exchanges, enabling HTX users to benefit not only from lower entry prices, but also from cross-platform valuation premiums.

1. Macro Narratives: Securing Early Positions Before Market Consensus Emerges

In 2025, political narratives entered the crypto market on a large scale for the first time, and HTX took a decisive lead.

In January, HTX became the first global exchange to list TRUMP, which Donald Trump himself officially announced on Truth Social as the “official memecoin.” This listing sparked market enthusiasm, with the token achieving a 10x peak gain, making it one of the most actively traded and widely accepted assets of the year.

In May, HTX once again led the market by initially listing , a USD-pegged stablecoin issued by World Liberty Financial (WLFI), a project affiliated with the Trump family. In September, the project’s governance token debuted on HTX, making it the first major exchange to systematically support this emerging political-finance ecosystem.

2. Community Sentiment and Ecosystem Cycles: Capitalizing on the BSC and CZ Narratives

In March, leveraging the influx of Middle Eastern capital into Binance, HTX listed and , both of which saw their value double shortly after launch. In July, M emerged as one of the year’s strongest BSC assets, achieving a 42x gain. In October, debuted on HTX with a 4x gain. The effectiveness of HTX’s initial listings is once again evident.

During the same period, HTX became the first centralized exchange to offer spot trading support for Chinese-language memecoins, launching “Binance Life”.

3. Forward-Looking Narratives: Early Coverage in AI Agent, DeFAI, and Payment Sectors

HTX strategically positioned itself ahead of the surge in AI Agent and DeFAI narratives. PIPPIN, listed in January, saw a peak increase of 95x by November, establishing itself as one of the most significant wealth-generating assets in the AI Agent sector.

Furthermore, HTX has taken the initiative in listing assets that comprehensively cover the emerging x402 sector. By being the first to list PING, a leading Base project, and PAYAI, a Solana-based x402 leader, HTX observed a phased doubling in these assets’ value following Coinbase’s launch of x402 V2. Consequently, HTX has become the exclusive trading platform supporting the core assets within this specific track.

4. A Long-Term Value Focus: Perpetual DEX Infrastructure

Beyond narratives with high immediate interest, HTX maintained a strategic emphasis on infrastructure-driven, application-oriented sectors.

In September, as perpetual DEXs gained market momentum, HTX acted swiftly to secure early exposure. ASTER, the native token of the benchmark BSC-based Perp DEX, surged 3x on HTX before its listing on Binance Spot within a week. AVNT, a key Base ecosystem project, delivered a 14x return after its listing on HTX.

Outlook for 2026: Identifying Value-Driven Assets and Intensifying Focus on Initial Listings

As institutional capital increasingly influences market structure and the industry matures, HTX will further strengthen its strategy of value discovery and early identification of high-potential assets. Moving forward, HTX will prioritize assets with verifiable revenue streams, clear regulatory standing, and sustainable business models. Conversely, high-FDV (fully diluted valuation), low-circulation VC tokens, and purely sentiment-driven memecoins lacking real use cases will face the most stringent listing standards in HTX’s history, ensuring maximum protection for users’ assets.

Shifting decisively from listings driven by traffic to selection based on value, HTX will center its strategy around three fundamental criteria: genuine revenue backing, robust compliance foundations, and sustainable models. Guided by these principles, HTX will concentrate on four high-conviction sectors: RWA (Real World Assets) and tokenized real-world assets; prediction markets; revenue-verifiable perpetual DEXs and derivatives infrastructure; and mobile-first PayFi solutions and super DApps.

HTX, emphasizing a long-term perspective, is constructing a secure, transparent, and self-sustaining asset ecosystem, positioning itself as a dependable global platform for value discovery.

About HTX

Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive blockchain business ecosystem encompassing digital asset trading, financial derivatives, research, investments, incubation, and other ventures.

As a world-leading gateway to Web3, HTX possesses global capabilities that enable it to provide users with secure and reliable services. Adhering to a growth strategy of “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance,” HTX is committed to delivering quality services and value to virtual asset enthusiasts worldwide.

To learn more about HTX, please visit or , and follow HTX on , , and .

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