FOUNTAIN VALLEY, Calif., July 11, 2025 — Hyundai Motor America has been awarded a Gold Winner in the 2025 Merit Awards for Corporate Social Responsibility, business category, for its ‘Hyundai Hope’ CSR initiative promoting community safety.

“Hyundai is grateful to receive this award, which acknowledges our dedication to safety through partnerships with leading children’s hospitals nationwide,” stated Brian Latouf, global chief safety and quality officer, Hyundai Motor Group. “As a car manufacturer, our commitment extends beyond producing safe, high-quality vehicles. It includes providing parents with knowledge and communities with resources to safeguard children on and near roads. Our child safety seat checks and pedestrian safety events are crucial for teaching and promoting best practices to prevent injuries and save lives.”

The National Highway Traffic Safety Administration (NHTSA) reports that almost half of car and booster seats are either installed incorrectly or used improperly. Research indicates that proper use of safety seats can prevent injuries in children, and education is vital for raising awareness and ensuring correct safety seat practices.

Through Hyundai Hope, the company collaborates with hospitals across the nation to offer child passenger safety education programs. Areas are selected based on need and their connection to Hyundai and its affiliates. Furthermore, Hyundai partners with Children’s Hospital Los Angeles (CHLA), a local hospital, to provide a pedestrian safety program that teaches children how to safely navigate streets in high-traffic areas like Southern California.

Last year, Hyundai conducted seven child safety seat events with partners such as CHLA, Lurie Children’s Hospital of Chicago, Children’s Hospital of Philadelphia, Children’s of Alabama, and Children’s Hospital of Savannah, in addition to other events hosted independently by the hospitals. In total, almost 2,500 car seats were distributed, and over 4,500 families received education on car seat and pedestrian safety. This initiative reinforces Hyundai’s safety commitment beyond manufacturing, complementing its development of award-winning vehicles.

The Merit Awards for business were judged on submissions that demonstrated leadership, innovation, a positive work environment, and other factors. Journalists, executives, consultants, entrepreneurs, educators, and Merit Awards staff served as judges.

Hyundai Hope
Hyundai Hope, a corporate social responsibility initiative by Hyundai Motor North America, is dedicated to the principle of Progress for Humanity and improving societal wellbeing. Hyundai Hope provides time and resources to nonprofits supporting individual health and safety and fostering positive community growth. For more details, visit .

Hyundai Motor America
Hyundai Motor America provides U.S. consumers with a technologically advanced range of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s vision of Progress for Humanity. Hyundai has significant U.S. operations, including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the new Hyundai Motor Group Metaplant America, and multiple cutting-edge R&D facilities. These operations, along with Hyundai’s 850 independent dealers, contribute $20.1 billion annually and 190,000 jobs to the U.S. economy, according to a published report. For more information, visit .

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SOURCE Hyundai Motor America

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