BARCELONA, Spain, March 6, 2026 — At Mobile World Congress (MWC) 2026, Tencent Cloud, the cloud business of global technology company Tencent, announced a new collaboration with Maxon, a premier developer of professional software for 3D design, motion graphics, visual effects, and other creative applications. This alliance introduces advanced generative AI features intended to enhance the creative workflow, ensuring the artist maintains complete control.
Maxon, which was founded in Germany and now serves creative communities globally, is known for producing robust yet user-friendly tools for creators in various sectors. As part of the partnership with Tencent Cloud, Maxon is incorporating Tencent HY 3D Global into its Academy Award-winning Cinema 4D software for iPad and desktop, introducing scalable generative AI directly to the workflows of millions of international creators. Driven by Tencent’s proprietary generative AI model, Tencent HY 3D Global provides API-based services for generating and processing high-quality 3D models. This integration equips Cinema 4D—already a top-tier solution for 3D animation, modeling, simulation, and rendering—with new AI-powered functions that improve speed, dependability, and creative freedom. The new feature for Cinema 4D is anticipated to launch in late 2026.
This collaboration is timely, as the creative industry expresses worries that AI might devalue human creativity, eliminate jobs, or use models trained on unclear ethical grounds. Tencent Cloud and Maxon are addressing these issues with openness and a creator-centric philosophy, guaranteeing that artists stay in command. At MWC, Tencent Cloud showcased the first recorded demo of the integration, illustrating a process where the creator directs each stage. In this model, generative AI acts as a helpful aid, boosting productivity and enabling new creative avenues without supplanting human skill.
The partnership extends the existing relationship between Tencent and Maxon to offer creators novel methods to experiment and ethically improve their workflows using generative AI. This joint effort signifies a mutual dedication to innovation and a combined push to influence the future of contemporary 3D design tools.
Fred Sun, General Manager of Europe, Tencent Cloud International, stated, “We are proud to partner with Maxon to bring Tencent HY 3D technology into Cinema 4D. This collaboration underscores our leadership in scalable AI solutions and highlights our commitment to empowering creators with tools that enhance productivity while preserving artistic integrity. We are opening new opportunities across 3D design, character creation, and immersive experiences, demonstrating how innovation can responsibly support the creative community.”
David McGavran, CEO of Maxon, stated, “This partnership reflects our core values of delighting customers, empowering the artistic community, and fostering curiosity and exploration. That is why we are approaching generative AI thoughtfully. Our commitment remains unchanged: to build tools that amplify human creativity and strengthen the professional workflows our users rely on. By integrating Tencent’s HY 3D technology into Cinema 4D, we are providing a tool that streamlines tedious tasks and helps creators move more quickly from concept to execution, while the artist remains fully in control.”
Philip Losch, Chief Technology and AI Officer of Maxon, commented, “Working closely with Tencent Cloud has given us the agility to experiment and iterate quickly. The collaboration unlocks new levels of scalability and reliability for creators. It ensures generative AI delivers high quality results that expand what artists can achieve, while maintaining the flexibility and precision they expect. This sets the stage for a new era of creative workflows.”
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About Tencent Cloud:
Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
About Maxon:
develops powerful, yet approachable software solutions for content creators working in 2D and 3D design, motion graphics, visual effects and visualization. Product lines include the award-winning suite of 3D modeling, simulation and animation technology; the diverse lineup of revolutionary editing, motion design and filmmaking tools; the leading-edge, blazingly fast renderer; and, the industry-standard digital sculpting and painting solution available on desktop and on the iPad.
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