Hampton, NH will host New England’s favorite seltzer at the 2025 Beach Football League Hampton Open,
on July 19th and 20.
WATERTOWN, Conn., July 11, 2025 – The upcoming Beach Football League (BFL) Hampton Open on July 19 and 20, 2025, in Hampton, New Hampshire, promises summer excitement with fun, sun, sand, and seltzer. The event is returning to Hampton Beach next weekend, with the Worcester-based beverage company playing a key role as the Presenting Sponsor of the BFL Kids Zone.
Last summer saw the debut of the inaugural BFL event, introducing the world’s only professional sand tackle football league to thousands of fans and curious onlookers on the shores of Hampton Beach, New Hampshire. This summer, the BFL returns to where it all began, right on the sand across from the famous Bernie’s Beach Bar.
Tully Banta-Cain, an NFL veteran, former New England Patriot, and 2-time Super Bowl Champion, founded the league and selected Hampton as the starting point due to its closeness to Foxborough, MA, and Gillette Stadium, where he spent many years, and the Patriots’ devoted local fan base. For this reason, he approached Polar Beverages, a New England icon since 1882, to partner with the BFL. It was a natural fit.
The BFL is currently in full swing with its 2025 Summer Tour, making a big impact at each stop. The Hermosa Classic in Hermosa, CA, took place on May 10, followed by the Santa Monica Showcase on July 2 and 3, and now, the Hampton Classic is back!
Banta-Cain stated, “We are thrilled to have Polar Seltzer and Sparkling Water participate in the BFL Hampton Classic once more. Last year’s event was incredible, with enthusiastic fans, NFL Legends, and, of course, Pat The Patriot and the cheerleaders energizing the crowd! Polar was essential to the event’s success. The Kids Zone provided the perfect setting for them to distribute their seltzers to everyone. Polar has been a fantastic partner. Brands like Polar are helping the BFL achieve significant progress, and we appreciate their involvement.”
The BFL is expanding, with further weekend events planned for Wildwood, New Jersey, on August 9 and 10, and the season concluding with a four-day event, Dream Beach, from August 21 through 24, at the American Dream Mall in East Rutherford, New Jersey, where they are constructing their own beach in the parking lot next to MetLife Stadium!
Each BFL 2025 Summer Tour event includes open tryouts for the league, coached and selected by NFL legends, celebrity exhibition games, entertainment, a vendor village, sandcastle competitions, a cornhole challenge, and more. There’s always something happening, and each BFL tour stop creates lasting memories for everyone who attends.
Visit for more details about the BFL, or to find out more or sign up for an upcoming BFL event.
About the Beach Football League
The Beach Football League (BFL) is the brainchild of Tully Banta-Cain, a veteran NFL player and two-time Super Bowl champion. Banta-Cain established the sports league in 2023 with the aim of developing a safer, less impactful version of football that can be played on any beach with minimal equipment, making football accessible to children of all socioeconomic backgrounds everywhere. The inaugural league event took place in Hampton Beach, Hampton, New Hampshire, in 2024. 2025 marks the BFL’s rollout through a series of athlete tryouts, exhibition games, entertainment, and community events. The BFL plans to incorporate franchise teams into its business model in 2026, with the goal of making beach football an Olympic sport. Visit for more information.
Press Contact: Kara Kenney
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P: 646.924.8895
SOURCE Beach Football League
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