The UK Pride icon Soraya charts queer joy and resilience far beyond the rainbow.
LONDON, Jan. 29, 2026 — officially announces the launch of , an immersive travel and culture podcast intended to be the ultimate plus-one for global travellers. Hosted by UK Pride icon Soraya Vivian, Pride This Way is the first globally traveling Pride vodcast-cum-podcast fueled by years of Soraya’s VIP access. The show is dedicated to sharing both the glamour and the hardships — documenting what Pride means for its community while offering club-ready joy, backstage gossip, and unfiltered moments across the world.
From the pilot in Soraya’s hometown of Yorkshire to the 2026 season climax at Winter Pride in Maspalomas, Pride This Way captures the unique essence of the LGBTQ+ movement. Produced in partnership with Jack Horlock of the UK agency , each episode feels like a seamless DJ set spun by an icon with a larger-than-life presence who knows everyone — and blends high-energy joy with raw storytelling.
“With Pride This Way, we’re delving much deeper than just parades,” says Soraya. “You’ll encounter the family, the history, and the sheer strength that binds us together. Every episode doesn’t merely plunge you into the noise and color — it reveals the heart beneath all that sparkle.”
The 2026 season of Pride This Way features an intense schedule of global broadcasts (subject to change):
- United States: Miami Beach, Houston, Provincetown, Los Angeles, New York City, Orlando, Atlanta, and Las Vegas.
- United Kingdom: London, Birmingham, York, Blackpool, Leeds, and Manchester.
- Europe & Beyond: Geneva, Ibiza, Madrid, Berlin, Amsterdam, Reykjavik, and Maspalomas.
“I founded Horlock House to bring together brands, talent, and festivals that actively support and celebrate the LGBTQ+ community,” said Horlock. “We are committed to authenticity and driving positive awareness. This partnership enables us to scale our global advocacy, turning immersive storytelling into tangible support for all communities.”
“This show is a direct connection from the heart of the global scene,” said Mandy Goldberg, Pride This Way producer who has previously worked with The Washington Post, MediaCom, and The Economist. “We’re dedicated to opening doors to inclusive celebrations and creating the kind of visibility that transforms how people view the world.”
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ABOUT HORLOCK HOUSE
Led by cultural ambassador Jack Horlock, UK-based Horlock House builds powerful Pride partnerships that unite brands committed to genuine advocacy with LGBTQ+ artists and communities across Europe. Through collaborations with Coca‑Cola, Heineken, L’Oréal, BMW, Neutrogena, Unilever, and Jean Paul Gaultier, Horlock House connects brands to Pride events in meaningful ways that align purpose with profit. To learn more, visit .
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