The specialty coffee chain sees the potential to use blockchain technology in various aspects, including treasury management, payments, and enhancing customer interaction, as it continues its ambitious global growth plans.
BREA, Calif., Aug. 18, 2025 – (NASDAQ:REBN), a prominent player in the specialty coffee industry, today disclosed it has begun a strategic assessment to evaluate how regulated digital asset approaches might be incorporated into its overall treasury management structure.
This evaluation is consistent with Reborn Coffee’s dedication to robust financial management and optimizing its capital. Although the company remains focused on expanding its worldwide retail presence and offering outstanding specialty coffee experiences, management considers it wise to investigate contemporary, regulated financial tools — such as blockchain-based assets like Bitcoin and Ethereum — which could improve treasury operations and broaden its non-operating capital reserves.
“Our core objective of providing the world’s best coffee experiences endures,” stated Jay Kim, CEO of Reborn Coffee, Inc. “As markets develop, we identify chances to reinforce our financial base through proactive, diligent treasury methods. This assessment aims to guarantee that our capital approaches stay current with innovation while safeguarding shareholder worth.”
The company underscored that this undertaking is solely an exploratory assessment. No arrangements have been finalized concerning the purchase, holding, or utilization of digital assets. Any subsequent decisions will require approval from the Board of Directors and will strictly adhere to U.S. Securities and Exchange Commission (“SEC”) regulations and public company disclosure mandates.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ:REBN) is a specialty coffee retail company based in California, committed to providing exceptional, handcrafted coffee experiences. With an expanding international presence and a commitment to innovation, Reborn is reshaping the coffeehouse concept through its high-quality offerings and technologically advanced approaches.
Forward-Looking Statements
All statements within this announcement that do not stem from historical facts are classified as “forward-looking statements.” While management has grounded any forward-looking statements contained herein on its current projections, the data underpinning these projections is subject to alteration. Forward-looking statements carry intrinsic risks and uncertainties that could lead to actual outcomes varying significantly from those expressed in such statements, due to various factors including the risks and uncertainties detailed in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent submissions to the Securities and Exchange Commission (“SEC”), including our Form 10-K for the fiscal year ended December 31, 2024, accessible on the SEC’s website at . Such risks, uncertainties, and other elements encompass, but are not confined to, the Company’s capacity to maintain operations as a going concern, as highlighted in an explanatory section of the Company’s independent registered public accounting firm’s audit report due to ongoing net losses, among other things; the Company’s capacity to successfully launch the additional sites mentioned herein as planned or at all; the Company’s capacity to broaden its operations both within and beyond California (including regarding increasing sales and expanding Average Unit Volumes at our current stores); the level of customer allegiance to our stores and offerings; economic condition volatility; competition; and inflation. We advise you to factor in these risks and uncertainties when assessing our forward-looking statements. We caution readers against placing undue reliance on any such forward-looking statements, which are valid only as of their creation date. The Company is not obligated to revise or update these statements following the release date, unless mandated by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235