BANGKOK, Dec. 15, 2025 — MBK Center has unveiled its latest campaign video, titled “Step into Thainess Shop like a Thai,” which merges Thailand’s distinctive culture, lifestyle, and arts with the retail experience. This initiative seeks to enhance tourism during peak season and position MBK as a Cultural Shopping Destination. The campaign targets all age groups while conveying the welcoming, charming, and friendly nature of Thai shopping, complemented by cultural events.
Miss Puttachad Srinisakorn, CMO of MBK Public Company Limited, stated that the campaign amplifies the perspectives of tourists. Research indicated that visitors appreciate the distinctive “Bargain like a Thai” experience—the amiable, cheerful approach to negotiation—which distinguishes MBK from typical shopping centers.
MBK Center’s reputation as an essential destination is validated by multiple awards, such as the Travelers’ Choice Awards 2025 in the Things to Do in Bangkok category from Tripadvisor. Recently, it also earned the Trusted Thailand certification from the Tourism Authority of Thailand, confirming its commitment to elevated safety and service quality.
MBK Center serves as a One-Stop Cultural Shopping Destination, accommodating varied lifestyles with merchandise ranging from fashion and IT goods to popular souvenirs such as elephant pants and Muay Thai shorts. Primary features comprise:
- Health & Wellness Hub: A specialized area (Floors 4-6) providing high-end aesthetic clinics, spa treatments, and wellness services, ideal for medical tourism visitors.
- Diverse Retail: The center houses supermarkets and renowned brand outlets including DON DON DONKI, EVEANDBOY, and Tops Market.
- World-Class Halal Dining: An extensive selection of Halal-certified eateries alongside the iconic Food Legends by MBK, guaranteeing convenience and diversity for Muslim guests.
- Cultural Immersion: Complimentary cultural performances exclusive to MBK, featuring the grand Khon Dance (final Thursday monthly) and exciting Muay Thai Fight Nights (first and last Wednesday monthly).
- Prayer Facilities: Strategically positioned Prayer Rooms for both men and women, offering a peaceful environment for daily worship.”
MBK Center welcomes tourists to immerse themselves in a genuine Thai retail journey that fuses traditional and contemporary elements. The campaign video, “Step into Thainess Shop like a Thai,” showcases authentic feedback from international visitors, ensuring each trip is unforgettable.
View the campaign video here:
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