Thailand’s Prime Minister and National Soft Power Strategy Committee unveiled year-end festivities to establish Thailand as a global events hub.

BANGKOK  , Oct. 29, 2024 — Thailand’s Prime Minister, H.E. Ms. Paetongtarn Shinawatra, along with the National Soft Power Strategy Committee, officially launched the Thailand Winter Festivals at the Government House today. Scheduled from November to December, these events are designed to showcase Thailand’s rich cultural heritage and stimulate tourism growth.

Under the ‘7 Wonders of Thailand‘ theme, the festivals will present a diverse array of traditional celebrations, arts, sports, and other events across the country. This initiative, spearheaded by the Ministry of Tourism and Sports through the Tourism Authority of Thailand (TAT) in partnership with public and private sector collaborators, aims to invigorate local tourism while positioning Thailand as a leading global festival destination.

Prime Minister, H.E. Ms. Paetongtarn Shinawatra,  highlighted the government’s dedication to making tourism a cornerstone of economic expansion. “Through the IGNITE’s THAILAND TOURISM policy, our goal is to elevate Thailand’s cultural Soft Power by celebrating festivals and distinctive Thai traditions to sustainably support the economy, bolster the country’s competitiveness, and establish Thailand as a world festival destination.”

Minister of Tourism and Sports, Mr. Sorawong Thienthong,  emphasized the collaborative efforts with the Ministry of Culture, the Bangkok Metropolitan Administration, and other stakeholders to create globally attractive, world-class events. This initiative is part of a “Local to Global” strategy to entice visitors from around the world, extend their stays, and increase tourism expenditure, benefiting the economy and raising Thailand’s international profile.

From November to December 2024, the Thailand Winter Festivals will feature year-end celebrations anchored around the ‘7 Wonders of Thailand‘.

Loi Krathong Festival – Events celebrating this traditional Thai holiday will occur nationwide, featuring festivities like Bangkok’s Delightful Colours of the River, the Sukhothai Candle Festival, and Chiang Mai’s Yi Peng Festival.

Countdown Events – Year-end countdowns and New Year celebrations will be hosted in key cities, including firework displays and cultural performances in Bangkok, Chiang Mai, and Hat Yai.

Sports Events – Major sporting events such as the Amazing Thailand Marathon Bangkok, Chiang Mai Marathon, and Laguna Phuket Triathlon will attract athletes and fans alike.

Cultural Events – Traditional festivals like Surin’s Elephant Round-Up and the Christmas Star Parade in Sakon Nakhon will showcase Thailand’s cultural diversity.

Food Festivals – Celebrations like Isan to The World in Khon Kaen and the Northern Coffee Gathering in Chiang Mai will promote regional cuisine and culinary excellence.

Music Festivals – Concerts and music events, including the iconic Wonderfruit and Rolling Loud Thailand, will bring energy and excitement across the country.

Lighting & Illumination Festivals – Stunning light displays will illuminate historic landmarks, with events like Vijit Chao Phraya, Pattaya’s Fireworks Festival, and Night at the Museum Festivals.

“The Thai government and the National Soft Power Strategy Committee are confident the Thailand Winter Festivals will attract global visitors, driving tourism and showcasing Thailand’s unique culture well into the New Year,” TAT Governor, Ms. Thapanee Kiatphaibool, concluded.

Photo –
Logo –