(SeaPRwire) –   The partnership offers in-game boosts for World of Warcraft, Diablo IV, and Forza, plus an immersive “Sour House” fan experience at PAX East

CHICAGO, March 25, 2026 — Trolli revealed a new partnership with Xbox for a national retail campaign honoring the global gaming and entertainment brand’s 25th anniversary. Running from now until August 2026, the “Sour Up and Win” initiative includes a collectible line of packs that grant in-game content for three major titles—World of Warcraft: Midnight, Diablo IV: Lord of Hatred, and Forza Horizon 6—along with opportunities to win Xbox prizes.

Xbox’s 25th Anniversary is a huge milestone for the gaming community, and Trolli is providing the ultimate boost for players. The limited-edition packs feature Trolli Sour Brite Crawlers, Trolli Very Berry, Trolli Fruit Punch Worms, and Trolli Gummi Pops. Every specially labeled pack unlocks in-game items—a custom Trolli Peel P50 livery in Forza Horizon 6, a three-weapon set in Diablo IV, and the Gummi the Glow Wyrm pet in World of Warcraft—giving gamers the sour, sensory kick they’ve earned while playing.

Trolli Debuts “The Sour House” at PAX East – Where Snacking and Gaming Collide
Trolli will turn PAX East 2026 (March 26–29 at the Boston Convention Center) into the ultimate gaming spot with “The Trolli Sour House,” an immersive activation filled with memorable experiences throughout the event.

• Sour Fuel: Recharge with the ideal sour-and-sweet combination of Trolli Sour Brite Crawlers and frozen Gummi Pop treats as you check out featured product exhibits.
• Photo Ops + IGN Meet & Greets: Take shareable photos around the Sour House and meet personalities from IGN’s Game Scoop! and Unlocked.
• Daily Giveaways: Share Sour House photos on social media with #TrolliSourHouse for a chance to win ROG Xbox Ally handheld gaming devices, plus extra surprise giveaways all weekend long.

Can’t make it to Boston? Trolli is bringing the Sour House to fans worldwide through IGN, YouTube, and Forza’s Twitch channel, along with giveaways. No PAX badge is needed.

“Gaming is at the heart of culture, and Trolli has been part of that world with Xbox since 2021. Celebrating their 25th anniversary together feels like the perfect next move,” said Tia Craddock, Brand Manager at Trolli. “For us, this goes beyond a retail campaign. The best gaming moments deserve something that matches their energy—and that’s exactly what Trolli delivers.”

How to Participate
Each participating Trolli pack contains codes to unlock exclusive in-game content. Visit www.trolli.com/Xbox for official rules, retailer locations, and more details about “Sour Up and Win.”

About Trolli^®
Trolli has led the beloved gummi worm candy trend for decades, inventing the now-famous gummi worms over 30 years ago. The brand is driven by innovative creations like Sour Electric Crawlers, Sour Bursting Crawlers and Sour Brite Squad, along with classic favorites such as Sour Brite Crawlers^®, Sour Brite Crawlers^® Very Berry, Sour Brite Octopus^®, Peachie O’s^®, and more. Trolli stays connected with consumers through exciting campaigns and partnerships—including a recent one with Elgato. To learn more, visit trolli.com or follow on TikTok and Instagram.

About Ferrara
For over 115 years, Ferrara has crafted sugar confections that create moments of sweetness, celebration, and connection for candy lovers of all ages. Today, the company is a top sugar confectioner in the U.S., Brazil, and Europe, with global sales in over 60 countries. Ferrara has a dedicated team of more than 9,400 employees who create and distribute hundreds of products under 40+ popular brands. Brach’s^®, Jelly Belly^®, NERDS^®, SweeTARTS^®, Laffy Taffy^®, and Trolli^® are enjoyed by over 91 million U.S. households each year. In Brazil, Dori’s popular snack products include brands like Dori, Gomets, Pettiz, and Yogurte 100. Carambar & Co.’s iconic candy and chocolate brands—such as Carambar, Krema, and Terry’s—have earned loyal fans across Europe for generations. Ferrara’s leadership in innovation stems from deep consumer understanding, strong retailer partnerships, and a commitment to diverse thinking, experiences, and people. The company’s global headquarters is in Chicago, with over 30 facilities worldwide. Ferrara is a privately held company affiliated with Ferrero. Learn more at www.ferrara.com or https://www.linkedin.com/company/ferrara-/.

SOURCE Ferrara