DUBAI, UAE, Dec. 24, 2025 — Wego, the leading travel app and biggest online travel marketplace in the Middle East and North Africa (MENA), has teamed up with the Korea Tourism Organization (KTO) to spark renewed travel enthusiasm among MENA travelers, highlighting Korea’s distinctive character, natural beauty, and vibrant culture.
This joint effort launches a new initiative encouraging regional travelers to explore Korea beyond typical tourist paths, immersing in its modern urban centers, peaceful islands, and ancient traditions that blend seamlessly. As MENA travelers look for destinations offering a mix of experiences, authenticity, and convenience, Korea is positioning itself as a premier choice with exceptional offerings for all.
From Seoul’s modern skyline and Jeju’s peaceful beaches to the vibrant markets and mountain temples of Gyeongju and Gangwon-do, Korea provides a full sensory experience. Travelers can enjoy tea in traditional hanok houses, follow cherry blossom trails in spring, trek volcanic paths, or fully immerse in Korean culture from cuisine to cosmetics, film to fashion.
Mamoun Hmidan, Chief Business Officer at Wego, said: “Korea has evolved into one of the most appealing destinations for MENA visitors, merging deep cultural roots with innovative experiences. Our collaboration with the Korea Tourism Organization enables us to link inquisitive travelers to this energetic nation through focused narratives, engaging digital content, and user-friendly travel planning resources. We’re thrilled to close the divide between dream and reality, assisting more regional residents in making Korea their upcoming major journey.”
Wego’s initiative, available in Arabic and English, will include interactive material, spotlights on key locations, influencer travel stories, and booking tools that streamline the process from initial interest to reservation. The campaign will showcase Korea’s diverse appeal: dynamic urban landscapes, seasonal celebrations, UNESCO heritage locations, gastronomic excellence, and restorative wellness escapes.
As interest grows throughout the GCC and broader MENA area for East Asian adventures, Korea’s efficient infrastructure, visa facilitation, and air travel links enhance its attractiveness. The initiative leverages this trend to frame Korea not merely as a place to visit, but as an experience ready to be embraced.
Jiman Jung, Regional Director at the Korea Tourism Organization, said: “We are pleased to collaborate with Wego, the top travel platform in the MENA region, to share Korea’s singular appeal with a broader public. This groundbreaking alliance will simplify the discovery of Korea’s fascinating mix of Korean cultural exports, from beauty products to television dramas. Korea presents unique seasonal splendor year-round, from springtime blooms to winter snowscapes. We trust that our varied attractions will encourage visitors to come back repeatedly, and we anticipate greeting numerous guests from the Middle East and North Africa.”
Through this alliance, Wego and the Korea Tourism Organization are establishing a new phase of exploration, merging extensive destination expertise with cutting-edge travel technology to motivate, educate, and enable MENA tourists. Collectively, they are rendering Korea more reachable, more captivating, and more memorable than previously possible.
About Wego
Wego stands as the premier travel application and most extensive online travel marketplace in the Middle East and North Africa (MENA).
The company delivers acclaimed travel search portals and highly-rated mobile applications for users across the Asia Pacific and Middle East areas. Wego employs robust yet straightforward technology that automatically searches and contrasts offerings from numerous airlines, accommodations, and online travel service providers.
Wego offers impartial comparisons of all travel options and rates available in the market from vendors, both domestic and international, allowing customers to rapidly identify optimal bargains and reservation channels, whether booking directly with carriers or properties or through intermediary platforms.
Established in 2005, the firm maintains dual headquarters in Dubai and Singapore, with regional offices in Bangalore, Riyadh, Cairo, Lahore, and Kuala Lumpur.
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SOURCE Wego