AUSTIN, Texas, Feb. 5, 2026 — , announced today a $15 million Series A funding round led by , with participation from Second Sight Ventures, to speed up national retail expansion and continue product innovation.
In less than a year since its launch, Willie’s Remedy+ has become a prominent leader in the rapidly growing THC drinks category. The brand has already sold over 400,000 bottles, making it the top-selling THC beverage online.
“This funding is a significant milestone as we build on our initial momentum and bring Willie’s Remedy+ to store shelves across the country,” said Greg Serrao, Co-Founder and CEO of JuneShine Brands, which offers sales, marketing, and distribution services for the brand. “We’ve demonstrated demand online, and now we’re ready to duplicate that success in retail.”
Willie’s Remedy+ was created with a simple yet powerful concept: provide a modern alternative to alcohol that offers clarity, balance, and connection — without causing hangovers. Inspired by Willie Nelson’s lifelong association with cannabis, the brand reflects his belief in living authentically and using the plant responsibly. Each beverage is made with USA-grown, hemp-derived THC, blended with CBD, CBG, and L-theanine for a quick-acting, short-lived experience designed to enhance the moment without overpowering it. Effects usually start within 15–30 minutes and subside after one to one-and-a-half hours, making the drinks accessible to first-timers, those curious about cannabis, and experienced consumers alike. “Willie’s Remedy+ isn’t about getting wasted — it’s about finding your own equilibrium, one sip at a time,” said Serrao.
“The greatest killer on the planet is stress, and I still believe the best medicine is — and always has been — cannabis,” said Willie Nelson. “I gave up alcohol and tobacco a long time ago and switched to pot. Marijuana should be recognized for what it is: a remedy. I’m excited to share my remedy with the world.” Nelson has also been a vocal advocate for responsible hemp regulation, urging lawmakers to oppose efforts to ban hemp at the federal level. “Banning hemp won’t solve problems,” Nelson said. “Smart regulation will.”
After a successful limited retail test with Total Wine, where the brand quickly ranked among the top THC-infused spirits, Willie’s Remedy+ is preparing for a national retail rollout in early 2026, leveraging JuneShine Brands’ established wholesaler and three-tier distribution network. The brand plans to launch with a 10-SKU portfolio, including 750ml THC-Infused Spirits, 12oz THC-Infused Seltzers in flavors such as Strawberry Watermelon, Black Cherry Lime, and Passion Fruit Orange Guava, and 2oz THC-Infused Shots mimicking the flagship spirit flavors.
“We’re confident our strong online brand awareness will translate into significant sales on the shelf,” Serrao added. “Over time, retail will become our main growth driver.” With fresh capital and increasing demand, Willie’s Remedy+ is getting ready for expansion with retail partners including Total Wine, Lowe’s, Binny’s, TXB, and others across the nation in 2026.
“We invest in brands that align with where consumers are headed — not where they’ve been. Today’s consumers are seeking balance, intention, and a better-for-you experience,” said Laura Sillman, Partner at Left Lane Capital. “Willie’s Remedy+ stands out through cultural authenticity and a product experience designed for repeated, everyday occasions — which is precisely what builds long-lasting consumer brands.”
Willie’s Remedy+ also contributes to the farming community, starting with a $40,000 donation to Willie Nelson’s Farm Aid Foundation, supporting small American farmers with plans for continued contributions.
About Willie’s Remedy+
Willie’s Remedy+ is a line of THC-infused social tonics inspired by Willie Nelson’s lifelong relationship with cannabis. Crafted with natural, hemp-derived cannabinoids and designed as a modern alternative to alcohol, the brand offers a balanced, customizable way to relax — without hangovers. Learn more at and follow @drinkwillies on social media.
About Left Lane Capital
Founded in 2019, Left Lane Capital is a venture capital and growth equity firm based in New York and London, investing in high-growth internet and consumer technology businesses globally. Left Lane’s mission is to partner with exceptional entrepreneurs who create category-defining companies across growth sectors of the economy. Select investments include Bilt Rewards, Prenuvo, Olipop, Talkiatry, Tovala, HOLY, Blank Street, Kittl, Evvy, and more. For more information, visit .
About Second Sight Ventures
Second Sight Ventures is an early-stage venture capital firm backing high-growth companies at the forefront of culture and innovation. The firm partners with ambitious founders building culturally relevant products and services that don’t just follow consumer trends — they help create and shape them. Second Sight focuses on brands and platforms with real cultural influence, where product, narrative, and community intersect to affect how people discover, adopt, and engage. Select investments include Lemme, Momentous, Khloud, Superpower, Steven.com, and Blueprint. The firm was founded by Chris Hollod, Patrick Finnegan, and Jackson Eisenpresser.
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